The Japan sports tourism market , which is valued at US$ 8787 Million in 2022 is expected to grow at a sound CAGR of 8.7% CAGR, and is anticipated to be valued at US $ 20236.53 Million by 2032.
The Japanese invest heavily in technology, which has enabled them to develop an infrastructure which supports any kind of sports, be it related at air, water, land, or mountains.
If we talk about a particular game per se, Japan is mainly meant for martial art forms like Judo, Karate, Sumo etc. People from all over the world visit Japan to view events related to such art forms. This is expected to have a constructive impact on Japan sports tourism market trends.
Japan is meant for its world class snow quality as well. Because of this, there are variety of sports that are held which are related to cross country skiing, snowboarding, and snow rafting. Tourists literally look forward for this amazing experience.
Moreover, the availability of an excellent infrastructure makes it possible for the Japanese to conduct events like Skateboarding, BMX, etc. Not only for participation, have tourists visited Japan to view these amazing games in good numbers. This is expected to have a sound impact on Japan sports tourism market share.
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Japan is one such nation, which invests heavily on Research and Development. Based on a survey, it was found that Japanese spent nearly 19.58 trillion Yen in 2019.
Because of increased involvement on research amalgamated with the right usage f technology, the Japanese are able to perfectly apply this combination in sports. This combination changes the aesthetics of all the sports to the extent that the tourists are awe-struck by the exemplary scenes that are presented in front of them. This is anticipated to increase the demand for Japanese sports tourism market.
Thus, from the research conducted by Future Market Insights, it is evident that ““Increasing investment in technology and having the landscape to support all kinds of sports are expected to drive the demand for Japan sports tourism.”
Key Takeaways:
- The Japan sports tourism market size as on 2022 is US $ 8787 million.
- The Japan sports tourism market is expected to have a valuation of US $ 20236.53 million.
- Active sports tourism is the most preferred tourism type.
- Online booking channel is the most preferred channel by the tourists.
- Package travel has the maximum market share in the tour type segment.
- Baseball is the most popular sport in the Japan sports tourism market.
- Based on the consumer orientation, men form the majority of tourists in the Japan sports tourism market.
- Based on the tourist type, the domestic travellers form the majority chunk of the market.
- The 26-35 age group has the majority market share in the age-group segment.
Competitive Landscape
Leading players operating in Japan and other country-based companies operating in Japan are focusing on ways to increase customer engagement. This would enable them to better understand the demand of the customers and come up with plans which would lead to better customer association with the company.
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For instance:
- In July 2022, Following SAMURAI and Amsterdam 7s partnership, members from Team SAMURAI got the opportunity to attend the event in Amsterdam last weekend.
- In April 2022, JTB Global Marketing & Travel Inc. received the Travelife Certified Sustainability award
Market Segments
By Sports Type:
- Football/Soccer
- Cricket
- Motorsports
- Basketball
- Others
By Sports Tourism Type:
- Sports Event Tourism
- Nostalgia Sports Tourism
- Active Sports Tourism
- Passive Sports Tourism
By Consumer Orientation:
- Men
- Women
- Children
By Booking Channel:
- Phone Booking
- Online Booking
- In-Person Booking
By Tourist Type:
- Domestic
- International
By Tour Type:
- Independent Traveler
- Tour Group
- Package Traveler
By Age Group:
- 15-25 Years
- 26-35 Years
- 36-45 Years
- 46-55 Years
- 66-75 Years
About FMI:
Future Market Insights (ESOMAR certified market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10-years.
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