The U.S. faith based tourism market is poised to reach a valuation of US$ 1,001 Mn in 2022. Sales in the U.S. faith based tourism market are projected to increase at 9.2% CAGR from 2022 to 2032.

The religious sector has drawn a large number of people to sites of attraction such as shrines and home places of deities since time immemorial. With the passage of time, the concept has evolved to spiritual tourism, in which, visiting religious believers are treated as tourists as they are looking for ways to market their visit as a vacation in addition to fulfilling their religious purpose.

Faith based tourism is expected to broaden the travel industry in the U.S. The Roman Catholic Church has effectively implemented pilgrimage traditions in the country, thereby establishing a variety of pilgrimage locations complete with sacred relics of martyrs, miracles & healing stories, Marian apparitions, and patron saints.

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Key Takeaways: U.S. Faith Based Tourism Market

  • By booking channel, the online booking segment is expected to generate a significant share of 45% in the U.S. faith based tourism market.
  • In terms of age group, the 46-55 years’ segment is anticipated to hold the lion’s share through 2032.
  • By tourist type, the domestic segment is likely to remain at the forefront in terms of share during the forecast period.
  • In terms of tour type, the package travelers segment is anticipated to generate the largest share of the U.S. faith based tourism industry.
  • Based on tourism type, the religious and heritage tours segment is expected to dominate the U.S. faith based tourism market.

“High demand for more authentic experiences among tourists such as immersing themselves in spiritual and cultural traditions associated with a religion or pilgrimage site would drive the faith based tourism market in the U.S.,” says a FMI analyst.

Competitive Landscape: U.S. Faith Based Tourism Market

Leading companies in the U.S. faith based tourism market are focusing on robust promotional strategies such as advertisements, as well as new package launches to generate high sales.

Leading companies in the U.S. faith based tourism industry include Expedia Group, Booking Holdings, American Express Global Business Travel, BCD Travel, CWT, Flight Centre, Travel Leaders Group, American Express, Direct Travel, Corporate Travel Management North America, Fareportal, American Automobile Association, Travel and Transport, Frosch, and Omega World Travel among others.

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U.S. Faith Based Tourism Market Outlook by Category

By Tourism Type:

  • Day Trips & Local Gateways
  • Museums
  • Pilgrimages
  • Religious and Heritage Tours
  • Others

By Booking Channel:

  • Phone Booking
  • Online Booking
  • In-Person Booking

By Tourist Type:

  • Domestic
  • International

By Age Group:

  • 15-25 Years
  • 26-35 Years
  • 36-45 Years
  • 46-55 Years
  • 66-75 Years

By Consumer Orientation:

  • Men
  • Women
  • Children

By Tour Type:

  • Independent Travelers
  • Tour Groups
  • Package Travelers

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