The global antimicrobial wipes market is expected to witness surging demand in the forthcoming years. Future Market Insights (FMI) has projected it to record a CAGR of 11% between 2020 and 2032.
Antimicrobial wipes have gained traction as an effective way of decontaminating. With governments across the world taking initiatives to spread awareness on the importance of hygiene, the demand for different kinds of sanitizers is expected to rise.
While antimicrobial wipes are extensively used across hospitals and healthcare centers, it is also witnessing increasing demand in the household and commercial sectors. FMI foresees the market to benefit from the rising focus on innovations among leading players.
In its recent study, FMI offers exhaustive information on the prevailing trends in the global antimicrobial market. It offers insights into hidden opportunities within the market, besides providing recommendations to help the market players plan future growth strategies.
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Some of the key factors highlighted in the report are:
- The global antimicrobial wipes market is expected to surpass US$ 7 Bn by the end of 2020
- North America, followed by Europe is expected dominate the global antimicrobial wipes market over the forecast period. Despite North America’s dominance, South Asia is expected to emerge as a lucrative market for antimicrobial wipes
- South Asia is expected to emerge as a lucrative market, exhibiting growth at a higher CAGR. The rising use of antimicrobial wipes across schools. Hospitals, offices, gyms, and other organizations will aid the expansion of the market in the region
- FMI projects ecommerce penetration to be a key game changer for the market. With consumers showing a higher degree of inclination towards shopping online an increasing number of companies are expected to spend on creating a robust online presence
Rising Focus on Biodegradability and Sustainability to Spur Innovations
Most antimicrobial wipes are meant for single use, which means once used they are to be disposed of. This adds to carbon footprint, aggravating already pressing issues of landfill. Consumers today are also driven by environmental concerns, which has made them more conscientious about components used in their products.
Antimicrobial wipes made from biodegradable materials will gain brownie points since they will serve the dual purpose of decontaminating without causing harm to the nature. This is a defining trend, compelling manufacturers to expand their existing product portfolio.
Who is winning?
Some of the key players operating in the antimicrobial wipes market are Crosstex International, Inc., ConvaTec Inc., coVita, The Procter & Gamble Company, Nootie, Hopkins Medical Products, CleanTex, Prodene GmbH, GAMA Healthcare Ltd., Teampac Oyand, Edgewell Personal Care and others.
Manufacturers are significantly spending on product development and ascertaining to safety parameters to gain edge in the market. This has resulted into a slew of product launches. For instance:
- In 2019, Eisai Co., Ltd., a Japanese pharmaceutical company launched ETAK antimicrobial wipes (wet) at drug & pharmacy stores worldwide.
- In 2019, Edgewell Personal Care developed a wet antibacterial hand wipes containing active ingredient Benzalkonium Chloride which is an antimicrobial agent helping to kill bacteria on skin.
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Market Segmentation
Product Type
- Skincare Wipes
- Surface Disinfectant Wipes
End User
- Hospitals/Healthcare Centers
- Offices/Commercial
- Food Services
- Food Processing Industry
- Manufacturing & Industrial
- Schools & Universities
- Hospitality
- Grocery, Convenience Stores and Retail
- Individual
- Household
Nature
- Scented
- Unscented
Sales Channel
- Hypermarkets/Supermarkets
- Specialty Stores
- Discount Stores
- Multi-Brand Stores
- Online Retail Sales
- Independent Departmental Stores
- Other Sales Channel
Region
- North America
- Europe
- South Asia & Pacific
- East Asia
- Latin America
- Middle East & Africa (MEA)
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About Future Market Insights, Inc.
Future Market Insights, Inc. is an ESOMAR-certified business consulting & market research firm, a member of the Greater New York Chamber of Commerce and is headquartered in Delaware, USA. A recipient of Clutch Leaders Award 2022 on account of high client score (4.9/5), we have been collaborating with global enterprises in their business transformation journey and helping them deliver on their business ambitions. 80% of the largest Forbes 1000 enterprises are our clients. We serve global clients across all leading & niche market segments across all major industries.
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