The Television Broadcasting Services Market revenues were estimated at US$ 537.8 Bn in 2021 and is anticipated to grow at a CAGR of 5.8% from 2022-2032, according to a recently published Future Market Insights report. By the end of 2032, the market is expected to reach a valuation of US$ 1 Tn. The demand for cable television broadcasting services is projected to grow at a CAGR of 5.4% during the forecast period.
The television industry’s future has been rapidly transitioning from broadcast to bandwidth, as broadcasting methods and consumer tastes move to on-demand audio and video content. Individuals are rapidly migrating away from cable television or satellite television in favour of over-the-top and internet protocol television services, which is mostly due to the entertainment media industry’s fast digitization. The increasing desire for businesses to reach out to huge audiences and potential consumers drives the expansion of television broadcasting services.
The increasing desire for businesses to reach out to huge audiences and potential consumers drives the expansion of television broadcasting services. With the introduction of digital transmission and the internet, the television business saw a notable transformation in recent years.
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With the widespread use of the internet and the development of digital ecosystems throughout the world, online television transmission has grown in popularity over the last decade. The senior population, who spend a significant time viewing conventional television, is driving the expansion of cable television broadcasting services.
Considering that pay-TV subscription is coupled with their internet connection, the majority of North Americans continue to utilize cable TV. Aside from that, people prefer to watch live programs on pay TV. Furthermore, cable television broadcasting providers intend to offer video-on-demand (VoD) offerings in order to preserve their place in the worldwide market. Consumers currently have a strong demand for OTT platforms and production studios, therefore broadcasters are concentrating their efforts on producing enormous amounts of higher-quality content.
Competitive Landscape
The market is fiercely competitive, where key players are increasingly focused to obtain a competitive advantage. The key companies in the Television Broadcasting Services Market are focused on R&D to produce innovative technological solutions.
- In May 2022, Thomson Broadcast recently agreed to acquire GatesAir from a unit of the global investment firm The Gores Group.
- In December 2020, Fox Broadcasting Company and Sinclair Broadcasting Company jointly decided to extend Fox channel affiliation for stations in 25 U.S. markets over a multi-year period.
More Insights Available
Future Market Insights, in its new offering, presents an unbiased analysis of the Television Broadcasting Services Market, presenting historical market data (2016-2021) and forecast statistics for the period of 2022-2032.
The study reveals extensive growth in the Television Broadcasting Services Market in terms of Delivery Platform (Digital Terrestrial Broadcast, Satellite Broadcast, Cable Television Broadcasting Services, Internet Protocol Television, Over-the-top Television), and Broadcaster Type (Public, Commercial) across five regions (North America, Latin America, Europe, Asia Pacific and Middle East & Africa).
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Market Segments Covered In Television Broadcasting Services Market Analysis
By Delivery Platform:
- Digital Terrestrial Broadcast
- Satellite Broadcast
- Cable Television Broadcasting Services
- Internet Protocol Television
- Over-the-top Television
By Broadcaster Type:
- Public
- Commercial
By Revenue Model:
- Subscription
- Advertisement
By Region:
- North America
- Europe
- Asia Pacific
- Middle East and Africa
- Latin America
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Future Market Insights (ESOMAR certified market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10-years.
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