Alternative Tourism Market to Grow at a Rate of 3% by 2032 | Get Customized Reports

The Alternative Tourism Market is estimated to reach US$ 98 Billion in 2022. As per the report, sales are forecast to increase at a robust 3% CAGR, with the market valuation reaching US$ 113 Billion by 2032.

People want to stand out, to do something different from what everyone else is doing, and to be recognised as unique individuals. Every year, the tourism sector promotes the same destinations to the travellers. People have done a lot of it already. A change from mass tourism to alternative tourism is occurring as a result of traveller’s constant search for novel experiences. This entails travelling to lesser-known destinations or undertaking activities that are uncommon for tourists, such as volunteering abroad or taking an unusual road trip. Alternative tourists have the perfect playground in cities that are now unspoiled by tourism.

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Alternative tourists frequently make more thoughtful decisions while making their vacation plans. They gain unique experiences, create priceless memories, and accomplish all of this in a way that is significantly more sustainable than when they participate in mass tourism. This has caused upsurge in the alternative tourism market as more and more travellers are searching more different but exciting options of travel. This trend is expected to continue in future times and hence, aid the growth of alternative tourism market.

“Government bodies taking constant efforts for uplifting the distinct types of tourism in their region while travellers wanting to explore new forms of tourism will help the sector’s growth” Says an FMI analyst.

Key Takeaways:

• Based on Tourism type, Ecotourism is predicted to account for a dominant share of Travelers in the market through 2032.
• By booking channel, the online booking segment is anticipated to hold a noteworthy share of nearly ~75%.
• Based on packages, Alternative tourism will experience an upsurge in independent travelers.
• In terms of age group, 36-45 years and 46-55 years will be the major participants of Social Tourism.
• Based on packages, Alternative tourism travelers will continue to opt packaged deals over the normal travel deals.

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Impact of COVID-19 on the Market

Due to the suspension of departures and travel, world-wide lockdowns, hotel closures, and the implementation of travel controls, the travel and tourism industry has been one of the most negatively impacted sectors from the very beginning of the pandemic. The pandemic reduced market growth in the first quarter of 2020 to a small portion of what it had been the previous quarter. Travel restrictions were put in place by nations all over the world to stop the coronavirus from spreading, which had a significant impact on the tourist sector as a whole.

On the other side, the pandemic outbreak has changed travellers’ perceptions of current tourist procedures and compelled them to embrace more distinctive practices, which has fuelled the creation of the alternative tourism industry.

Who is winning?

Leading players in dark tourism market are Lupine Travel Company, Chernobyl Tours, Dark tourism, Young pioneer tours, Aero travels, Visit Ukraine, Eurostar, SNCF, Deutsch Bahn, FlixTrain, Trenitalia, Renfe, Bouteco, Kind Traveler, Responsible Travel, Wild Frontiers Adventures Travel, Wilderness Holding Limited among others.

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