AR in Retail Market is that prospective customers in the field of apparel, cosmetics and accessories can try out the products virtually-FMI

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AR in Retail Market: Drivers & Challenges

AR in retail improves a customer’s overall shopping experience, and enhances the way in which retailers engage with their prospects. This factor is expected to drive the global AR in retail market. AR in retail enables the creation of immersive product and services catalogs with preview features. AR in retail also enable retailers in the e-Commerce sector to mitigate the disadvantages of not owning a showroom using augmented reality-based product catalogs and applications.

AR in retail provides a customization feature for the UX content as per the user’s requirements. Another benefit of AR in retail market is that prospective customers in the field of apparel, and cosmetics and accessories can try out the products virtually. By integrating AR in retail, designers and contractors can allow their clients to preview and visualize a vast selection of designs before finalizing their selections.

Though developers offer their AR in retail solutions integrated with optimal customizations, augmented reality is not an established channel to fulfill the purpose of consumer engagement. Expensive development expenditure and lack of awareness among small-time businesses are some factors that are expected to hinder the growth of the overall global AR in retail market.

AR in Retail Market: Regional Outlook

Among all the business regions, North America leads the global AR in retail market. North America is also expected to register the highest growth rate and dominate the global AR in retail market during the forecast period, due to the high presence of augmented reality and user experience content developers in the region. Increasing competition among apparel and cosmetic business owners motivates them to integrate AR in retail.

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AR in Retail Market: Key Players

Some of the key players in the global AR in retail market include Augmented Pixels Inc, Blippar, Contus, Inde, Apphitect, Cortex, ValueCoders.com, Intellectsoft US, Xenium Digital, Virtualware, EON Reality Inc., Platta Pty Ltd, and Layar (part of the Blippar Group), among others.The research report presents a comprehensive assessment of the market and contains thoughtful insights, facts, historical data, and statistically supported and industry-validated market data. It also contains projections using a suitable set of assumptions and methodologies. The research report provides analysis and information according to market segments such as geographies, application, and industry.

The report covers exhaust analysis on:

• Market Segments
• Market Dynamics
• Market Size
• Supply & Demand
• Current Trends/Issues/Challenges
• Competition & Companies involved
• Technology
• Value Chain

Regional analysis includes:

• North America (U.S., Canada)
• Latin America (Mexico. Brazil)
• Western Europe (Germany, Italy, France, U.K, Spain)
• Eastern Europe (Poland, Russia)
• Asia Pacific (China, India, ASEAN, Australia & New Zealand)
• Japan
• Middle East and Africa (GCC Countries, S. Africa, Northern Africa)

The global AR in retail market can be segmented on the basis of retail type, component, application, business size, and region.