A number of forward-thinking e-Commerce merchants and store owners are utilising augmented reality (AR) in retail to improve the client experience. Both brick-and-mortar and internet companies agree that using augmented reality into retail will enhance sales. In the case of e-Commerce companies, AR in retail physically puts the user’s buying experience in their hands.
Customers who enter a store sit in front of a mirror that uses augmented reality to scan an image of them, even though researchers are currently improving AR in retail. Customers can visually see themselves wearing the product in a mirror after the scanning is finished. Such improvements have already been made to AR in the retail sector.
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AR in Retail Market: Drivers & Challenges
AR in retail optimises how retailers interact with their prospects and enriches the whole shopping experience for customers. The global AR in retail market is anticipated to be driven by this factor. Create immersive product and service catalogues with preview features thanks to augmented reality in retail. By employing augmented reality-based product catalogues and applications, companies in the e-Commerce industry can lessen the drawbacks of not having a showroom.
Retail AR offers a capability that allows the user-experience (UX) content to be customised to their needs. The ability for potential buyers to virtually test out products in the fashion, cosmetics, and accessory industries is another advantage of AR in the retail sector.
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AR in Retail Market: Key Players
Augmented Pixels Inc., Blippar, Contus, Inde, Apphitect, Cortex, ValueCoders.com, Intellectsoft US, Xenium Digital, Virtualware, EON Reality Inc., Platta Pty Ltd, and Layar (part of the Blippar Group) are a few of the leading companies in the global AR in retail sector.
The study report provides a thorough analysis of the market and is filled with intelligent observations, information, historical facts, and market data that has been statistically backed and verified by the relevant industries. It also includes estimates made utilising the appropriate methodology and set of assumptions. According to market segments including geographical regions, application types, and industries, the research study offers analysis and information.
The report covers exhaust analysis on
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- Market Dynamics
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- Current Trends/Issues/Challenges
- Competition & Companies involved
- Technology
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AR in Retail Market: Segmentation
The global AR in retail market can be segmented on the basis of retail type, component, application, business size, and region.
On the basis of retail type, the global AR in retail market can be segmented into the following:
- Furniture
- Apparel
- Groceries
- Footwear
- Cosmetics
- Jewelry
- Others
On the basis of component, the global AR in retail market can be segmented into the following:
- Hardware
- Software
On the basis of application, the global AR in retail market can be segmented into the following:
- Malls
- Specialty Stores
- Supermarkets
- Department Stores
- e-Commerce
- Others
On the basis of business size, the global AR in retail market can be segmented into the following:
- Large Retailers
- Medium Retailers
- Small Retailers
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