It is anticipated that the global augmented reality for retail market will be worth roughly US$ 2.36 billion in 2022 and will grow at an amazing CAGR of roughly 43% to 46% over the course of the forecast period, reaching roughly US$ 23.0 billion by the end of 2032. Increased use of cutting-edge technology like augmented reality by retail businesses such specialty shops, malls, supermarkets, department stores, and others is driving market expansion.
The demand for augmented reality in various devices expanded as virtual reality and augmented reality were more widely adopted across numerous applications. With the advent of augmented reality glasses, it has recently been implemented in eyewear.
Information about the user’s surroundings can be displayed on their glasses thanks to augmented reality technology. Additionally, wearing glasses that display augmented reality effectively superimposes virtual objects on the real world. Due to the sensors and position trackers built into smart augmented reality glasses, holographic objects may also be interacted with effectively.
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Augmented Reality Glasses Market: Drivers and Restraints
The main force behind augmented reality glasses is the growing acceptance and use of augmented reality and virtual reality, which is hastening the transition to digitalization. The market for augmented reality glasses is also driven by rising smart phone and tablet adoption rates as well as rising internet usage.
Another element influencing the adoption of augmented reality glasses is the drop in the average cost of these devices. The augmented reality market is also driven by factors such as increased demand in the healthcare and military sectors, location-based search, and gaming applications.
Since augmented reality glasses are still in the development stage, their lack of awareness is the main issue holding back the market’s expansion. In addition, despite price reductions, the exorbitant cost of augmented reality glasses hinders its development and adoption.
Global Augmented Reality Glasses Market Technology Trends
The recent trend governing the growth of augmented reality glasses market is its transition into mixed reality glasses with new technological implementations such as position tracking and presence of depth sensors.
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Global Augmented Reality Glasses Competitive Landscape
In February 2017, Toshiba Corporation partnered with Vuzix Corporatin. The partnership aimed at the development of a smart augmented reality glasses, enabling augmented reality to its users. Some of the major global augmented reality glasses market players include Microsoft Corporation, Google, SEIKO EPSON CORP., Laster Technologies, Penny, Sony Mobile Communications Inc., Recon Instruments, LUMUS.
The research report presents a comprehensive assessment of the market and contains thoughtful insights, facts, historical data, and statistically supported and industry-validated market data. It also contains projections using a suitable set of assumptions and methodologies. The research report provides analysis and information according to market segments such as geographies, application, and industry.
The report covers exhaust analysis on
- Market Segments
- Market Dynamics
- Market Size
- Supply & Demand
- Current Trends/Issues/Challenges
- Competition & Companies involved
- Technology
- Value Chain
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Key Segments Profiled in the Augmented Reality for Retail Industry Survey
By Retail Type:
- Furniture
- Apparel
- Groceries
- Footwear
- Cosmetics
- Jewelry
- Others
By Component:
- Hardware
- Software
By Application:
- Malls
- Specialty Stores
- Supermarkets
- Department Stores
- e-Commerce
- Others
By Business Size:
- Large Retailers
- Medium Retailers
- Small Retailers
By Region:
- North America
- Latin America
- Western Europe
- Eastern Europe
- APEJ
- Japan
- Middle East & Africa
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