The egg wash substitute market is anticipated to expand at a CAGR of 5.6% over the anticipated forecast period, according to research from Future Market Insights. By 2032, the market value is anticipated to have increased from USD 1,224.9 million in 2022 to USD 2,112.3 million. The market for egg wash substitutes had a value of USD 1,156.7 Mn at the end of 2021 and is anticipated to expand by 5.9% year over year in 2022.
Egg wash is brushed onto the surface of a pastry before baking mainly to give a shiny appearance to the product. Egg wash substitutes are replacement of egg with other ingredients for the same purpose.
These are often used as a step in the breading of foods, offering a breading substance to adhere to. The egg wash substitute is also used to make pastries golden and shiny or brown in colour, and is often used to help toppings or coatings bind to the pastry surface or to hold pastry parts like empanadas or other recipes together.
Non-dairy milk, butter substitutes, vegetable oil and water-diluted light corn syrup are few of the ingredients used as egg wash substitutes either used individually or in a combination. Egg wash substitute has a vast application in the bakery industry.
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Rising Health Awareness among Consumers is Driving the Sales of Egg Wash Substitute Market
Health-savvy population around the globe tends to prefer foods with healthy ingredients to a high level. Eggs contain increased calories, fat, and cholesterol that may cause health-related problems. Rising tendency to lower cholesterol levels could well bode for the global egg wash substitutes market. This may be due to the high cholesterol threat involved with egg yolk intake.
Consumers are more aware of the food ingredients and their qualities. This awareness shifts consumer preferences towards products that are natural and chemical free. Factors such as growing demand for products with an improved shelf-life and increasing safety and dietary issues, adoption of vegan bakery foods are driving market growth.
Global Egg Wash Substitute Market: Opportunities and Drivers
Growth in the vegan population is one of the key factors expected to trigger market growth for the egg wash substitute in the coming years. Health concerns are increasingly driving consumers towards veganism, which is the practice of limiting the use of animal products as part of their diet. There is a growing belief that refraining from animal-based food intake can improve health by raising the risk of chronic illnesses like cancer and heart disease.
In recent years, demand for plant-based alternatives has grown considerably across many food categories and applications. This is due to factors such as allergies, sustainability and a shift to vegan diets by consumers. The growing trend of following a vegan diet is expected to increase demand for egg wash substitute.
Owing to the high influence of western culture and eating habits, Asia Pacific might be another rewarding region for egg wash substitute market. It is also predicted that a high rate of cholesterol-related diseases will create opportunities on the Asia Pacific egg wash substitute market.
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Global Egg Wash Substitute: Key Players
The market for egg wash substitutes is moderately fragmented with companies focusing on launching new products to meet the changing demands of end-users. Some of the key market players in the egg wash substitute market are PURATOS, Bellarise among others.
Major companies leading the global market for egg wash substitutes are focused on launching new products to meet the growing demand from the bakery industry. Companies also offer fresh and healthy products which are certified Kosher, free of GMOs and free of gluten. The growing demand from consumers mainly from developed countries for clean-label as well as vegan products is a favorable factor for the market. The companies invest in R&D to introduce new vegan egg wash substitutes for different applications and to replicate the egg taste in different products.
The research report presents a comprehensive assessment of the egg wash substitute market and contains thoughtful insights, facts, historical data, and statistically supported and industry-validated market data. It also contains projections using a suitable set of assumptions and methodologies. The research report provides analysis and information according to market segments such as form and application.
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The report covers exhaustive analysis on:
Egg Wash Substitute Market Segment
Egg Wash Substitute Market Dynamics
Egg Wash Substitute Market Size
Egg Wash Substitute Supply and Demand
Current Trends/Issues/Challenges pertaining to Egg Wash Substitute Market
Competition Landscape and Emerging Market Participants in Egg Wash Substitute Market
Technology related to Production/Processing of Egg Wash Substitute
Value Chain Analysis of the Egg Wash Substitute Market
Regional analysis includes:
North America (U.S., Canada)
Latin America (Mexico, Brazil)
Europe (Germany, U.K., France, Italy, Spain, Poland, Russia)
East Asia (China, Japan, South Korea)
South Asia (India, Thailand, Malaysia, Vietnam, Indonesia)
Oceania (Australia, New Zealand)
Middle East & Africa (GCC Countries, Turkey, Northern Africa, South Africa)
The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.
Global Egg Wash Substitute Market: Segmentation
Segmentation by Form:
- Liquid
- Powder
Segmentation by Functionality:
- Binder
- Surface Browner
- Sealer
Segmentation by Application:
- Cakes
- Donuts
- Breads
- Puffs Pastries
- Rolls
- Others
Segmentation by Sales Channel:
- Online
- Offline
Segmentation by Region:
- North America
- Latin America
- Europe
- Asia Pacific
- MEA
- RoW
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