The Italy sustainable tourism market is projected to reach a valuation of US$ 34.5 Mn in 2022. Sales in the market are projected to increase at a 14.9% CAGR during the forecast period (202-2032).
Italy’s travel and tourism sector is gradually implementing “green” methods. In particular, hotels are working to lower carbon emissions by investigating alternative energy sources and encouraging visitors to practice energy efficiency, recycling, and litter prevention.
The Italian government and business leaders are realizing that in the medium to long term sustainable tourism will be the only model available. As a result, they are putting various efforts to promote sustainable tourism.
Customers are also expecting eco-friendlier items as they become more aware of concerns with and practices related to sustainable tourism.
Other industry trends that impact demand include the preservation of regional cultural elements and the restoration of traditions. These developments are frequently supported by the government.
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Italy’s sustainable tourism efforts largely promote less well-known regions such as Lombardy, Veneto, Tuscany, Campania, and Emilia Romagna.
Key Takeaways
- By tourism type, eco-tourism segment is likely to be the most remunerative in the Italy sustainable tourism market during the forecast period.
- Based on age group, the 26-35 segment will continue to hold the largest revenue share of sustainable tourism market in Italy through 2032.
- By tour type, individual traveller category is expected to grow at a prolific CAGR during the assessment period.
- In terms of tourist type, domestic tourist segment will continue to rank well in the market.
- Based on booking channel, online booking is expected to remain the most preferred by tourists.
“When it comes to sustainability issues travellers are interested in matching their personal beliefs with the values of the brands and enterprises whose services and goods they use.” Says an FMI Analyst.
Who is Winning?
Leading Italian suppliers of sustainable tourism are emphasising aggressive marketing strategies, promoting well-known Italian tourist destinations, and developing novel products that have boosted sales growth of sustainable tourism in Italy.
Key players operating in the Italy sustainable tourism market are GetYourGuide, Bitan – Daily Tours, Capri Hydro, Fortieventi, Venice Black Car, Etna and Sea Excursion, Rome Tour Tickets, Francesco Linzalone, UNIQUE EXPERIENCE, Panorama Sicilia, Go-Etna, Sesto Continente Tours, Sicicla, ARCA – Associazione per la Ricerca e la Conservazione dell’Ambiente, DST- Diving & Snorkelling Team Sardegna, etc. among others
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Italy Sustainable Tourism Market is segmented as
By Tourism Type:
- Eco-Tourism
- Green Tourism
- Soft Tourism
- Community Tourism
By Booking Channel:
- Phone Booking
- Online Booking
- In-Person Booking
By Tourist Type:
- Domestic
- International
By Tour Type:
- Independent Traveller
- Tour Group
- Package Traveller
By Consumer Orientation:
- Men
- Women
By Age Group:
- 15-25 Years
- 26-35 Years
- 36-45 Years
- 46-55 Years
- 66-75 Years
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