According to market research, North America is expected to hold the largest market for maternity clothing in the next few years. According to the studies conducted by FMI, there is a rising demand for formal maternity wear in North America. As pregnant women become more fashion-conscious, the country is expected to see the product grow.
In response to the rising influence of fashion magazines, social media, and celebrity endorsements on millennials, modern mothers often choose maternity clothes according to their personal preferences. Growing demand for luxury apparel wear and celebrity-inspired maternity apparel is expected to grow the market in this area for maternity apparel.
In order to meet the growing demand for maternity gear, several clothing companies are investing in the development of new and fashionable maternity collections. To protect expectant mothers and babies from harmful ultraviolet (UV) radiation, leading manufacturers make a special effort to release stylish, cutting-edge maternity clothing. Natural and environmentally friendly materials are being used for the production of these outfits. As a result, the maternity apparel market is expected to grow in this region.
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In addition to convenience, maternity appeals are available at an attractive price with a wide range of brands, designs, and price points. Modern pregnant mothers across the country have become increasingly fashion-conscious, which has fueled the growth of the market. The changing consumer behavior and purchasing patterns are expected to grow this region’s maternity apparel market. As consumer demands for cotton maternity apparel comfort increase, it is expected that the market for maternity apparel will continue to grow in the future.
Key Takeaways
- The maternity apparel market is projected to grow at a CAGR of 6.7% during the forecast period.
- According to the base year data, the U.S accounts for 79.2% of the North American market.
- Outerwear maternity apparel is expected to grow the most during the forecast period.
- Increasing social media trends and celebrity endorsements of maternity apparel are expected to drive significant growth in the market in this region in the near future.
Competitive Landscape
Due to the highly competitive business environment, companies are acquiring and partnering with each other in order to gain a competitive edge over their competitors. In addition to mergers and acquisitions, industry participants plan to invest in new product launches and research and development. Further, they are likely to increase their focus on new products and developments in order to expand their markets.
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Recent Developments
- A RW&CO company. the company offers the Thyme Maternity label, enabling its style to expand and Reitmans Limited’s expertise to be incorporated into its maternity line. As a way to honor this milestone, RW&CO offers its signature ‘polished cool’ look. Fashions that suit growing baby bumps and pregnant styles will be available in the market. Thyme Maternity creates pregnant women who feel comfortable and confident throughout their pregnancy with its effortlessly stylish, feminine, and fun collection. In Canada, RW&CO delivers about 350,000 babies every year. A press release from the company claims the company will become a leading shopping destination for expecting women.
- Zara has unveiled its first collection of maternity clothing, consisting of a total of 25 items, among them jeans, knitted dresses, sweaters, and overalls. Sales of maternity apparel are expected to increase as a result of a variety of such developments.
Key Segments in the Maternity Apparels Market
By Product Type :
- Outerwear
- Tops
- Tunics
- Bottom
- Dresses
- Others
- Innerwear
- Lingerie
- Camisoles
- Others
- Nightwear
By Material Type:
- Cotton
- Nylon
- Polyester
- Synthetic
- Spandex
- Others
By Price Range:
- Below US$ 100
- US$ 100 – US$ 200
- US$ 200 and Above
By Sales Channel:
- Wholesales/Distributors
- Hypermarkets/Supermarkets
- Speciality Stores
- Multi-Brand Stores
- Online Retailers
- Other Sales Channel
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About FMI:
Future Market Insights (ESOMAR certified market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10-years.
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