Garment Steamer Market Is Expected to reach USD 3,594.9 Million by 2033

The global garment steamer market is estimated at ~USD 2,043.3 Million in 2023 and is projected to reach ~USD 3,594.9 Million by 2033, at a CAGR of 5.8% from 2023 to 2033. Share of global garment steamer market in its parent market fabric care appliances market is ~30%-35 %.

Currently, consumers have unrestricted access to information via both online and physical media. As a result, they are now more than ever made conscious. Consumers’ purchasing choices frequently reflect their product expertise and growing desire to buy household appliances with advanced technology.

Although it has not yet reached saturation, the market for garment steamers is extremely competitive. Market companies are now required to keep their product prices competitive due to frequent new introductions and declining consumer brand loyalty.

Manufacturers are putting more effort into making their products user-friendly, according to FMI. To win over customers, they are presenting simple operating procedures, improved convenience in maintenance, and portable and light-weight designs.

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Consumer tendency for using products for different purposes has increased. This tendency could hamper growth prospects for the market. However, manufacturers are trying to use this very aspect to their benefit.

An increasing number of them are promoting the multi-purpose uses of garment steamers, which can be used for cloth steaming as well as drying. The inclusion of multiple features will enable the companies to tap into the prevailing trends.

Driven by these factors, the global garment steamer market is expected to surpass US$ 1.4 Bn by 2020. FMI offers in-depth analysis of the garment steamer market in its report. Some of the key takeaways from the report are:

An increasing number of companies are expected to capitalize on the trend of product premiumization. Targeting mass audiences is not enough for companies to sustain in the competitive market hence they are likely to leverage brand power to uptick sales
Online platforms are expected to emerge as highly lucrative sales channels. Consumer inclination towards purchasing online to avail various offers will aid the expansion of the segment
Behemoths such as Walmart Inc., Amazon.com, Inc., and others are likely to leverage their online presence as well as venture into offline sales. This could make competition prevailing in the market fiercer
The demand in handheld garment steamer segment is expected to surge exponentially. The utility and efficiency of these products with regards to advanced features and easy storage will spur their sales
Europe is expected to remain dominant garment steamer market through the course of the report’s forecast period

Who is winning?

Some of the key players operating in the garment steamer market Koninklijke Philips N.V., Groupe SEB, Panasonic Corporation, Electrolux AB, Jiffy Steamer Company, LLC, Bear Down Brands LLC, Pursteam Company, SALAV USA, MARYANT, INC., Reliable Corporation, Hamilton Beach Brands Holding Company, AICOK, Pro Breeze, Steamfast Company, Stanley Black & Decker, Inc., Conair Corp., Secura Inc., Epica company, LG Electronics, Godrej & Boyce Mfg. Co. Ltd., IFB Industries Ltd., Samsung Electronics, GE Appliances, Midea Group Co., Ltd., Shanghai Flyco Electrical Appliance Co., Ltd., Haier Group Corporation, and among others.

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Garment steamer companies are investing in product innovation and technology, expanding their footprints, and launching new products to cater to the growing demand in the market. This will allow companies to increase their brand awareness and will help them gain competitive advantage. The market is therefore witnessing a slew of launches. Some of these are:

In 2020, PurSteam launched its newest portable/handheld garment steamer.
In 2019, AICOK launched its upright garment steamer, BG525 with adjustable pole from 81.9cm/ 32in to 165cm/ 64.9in.
In 2019, Panasonic Corporation launched upright garment steamer, NI-GWE080 with a fabric board for stability of ironing.

Market Segmentation

Product Type

Handheld/ Portable garment steamer
Upright/Non-Portable garment steamer

Power

Below 750 Watt
750-1000 Watt
1000-1500 Watt
1500-2500 Watt
2500 Watt & Above

Water Tank Capacity

Below 500 ml
500 ml- 1 Litre
1-2 Litre
2-3 Litre
3-4 Litre
4 Litre & Above

Material

Plastic
Anti-Lock Braking System (ABS)
Metal
Aluminium
Stainless Steel
Cast Iron
Ceramic

Price Range

Economy/ Mid-Range
Premium

End User

Households
Others
Commercial
- Hotel & Restaurants
- Hospitals
- Long Term Care Centers

Sales Channel

Direct
Indirect
- Supermarkets/Hypermarkets
- Convenience Stores
- Independent Small Stores
- Discounted Stores
- Online Sales Channel
- Others

Region

North America
Latin America
Europe
South Asia
East Asia
Oceania
MEA

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About Future Market Insights, Inc.
Future Market Insights, Inc. is an ESOMAR-certified business consulting & market research firm, a member of the Greater New York Chamber of Commerce and is headquartered in Delaware, USA. A recipient of Clutch Leaders Award 2022 on account of high client score (4.9/5), we have been collaborating with global enterprises in their business transformation journey and helping them deliver on their business ambitions. 80% of the largest Forbes 1000 enterprises are our clients. We serve global clients across all leading & niche market segments across all major industries.

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Garment Steamer Market Is Expected to reach USD 3,594.9 Million by 2033

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