Inflatable Tents Market Analysis Report by Marketing Strategy, Promotions, New Product Launches and Emerging Trends by 2028

North America & Europe Make up for most of the Revenue in Inflatable Tents Landscape

The US alone is the massive revenue generator in the global inflatable tents landscape, as over a million US-based families have been camping each year in the recent past. On the other side, Europe inhabits a vast millennial population that frequently plans adventure tours and camping activities, directly encouraging sales of gear such as inflatable tents.

North America currently holds just-under 1/3^rd share of the global revenue, which is clearly attributed to the widening application base in military and adventure tourism. Whereas, growing demand for inflatable tents for personal applications is shaping the European market.

Segmental Analysis of Inflatable Tents Landscape

• Based on the type of inflatable tents, self-erecting tents that are currently covering the most of market revenue share, continue to enjoy higher sales owing to their high convenience quotient. Hybrid tents on the flipside represent a lower value share in inflatable tents market.
• On the basis of shape of inflatable tents, dome shaped tents continue to dominate over the coming years. However, tunnel shaped inflatable tents are likely to represent a higher incremental opportunity.
• By end use of inflatable tents, military holds more than 50% share of the total market value at present, which is predominantly driven by storage and medical applications that attract substantial revenue to the military segment. An equal incremental opportunity is projected for both segments, i.e. military and personal by 2020.

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Key Insights Drawn from Competitive Landscape Analysis of Inflatable Tents Market

The global market for inflatable tents is a highly fragmented competitive landscape governed by a large number of small players, accounting for the lion’s share in the total revenue. The Tier 1 players include both private and public companies that have strong global presence; however, they account for a mere 25% share in the inflatable tents market value.

• Regional players are taking concentrated efforts in strategizing brand management and promotion.
• Consolidation of sales and distribution network is a priority for an enhanced market footprint.
• Retail store expansion and strengthening of direct-to-consumer channel are emerging popular trends among manufacturers, especially regional brands.
• The focus on inflatable tent sales through Ecommerce is zooming in with an objective of achieving maximum market penetration.
• Price optimization is likely to be a priority for players looking forward to entering developing markets for inflatable tents.
• Improved raw material and product quality through technological innovation is being increasingly considered as a key strategy for better RoI.
• Beyond poly cotton, development of lightweight raw materials is attracting R&D interests of inflatable tent manufacturers.

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