Referral Marketing Software Revenue through BFSI to Grow at 13% CAGR during the Next decade, States Future Market Insights

Global Referral Marketing Software Market was valued at US$ 302 Mn in 2021 and is expected to reach US$ 1.2 Bn by 2032, finds Future Market Insights (FMI) in a recent market survey. As per the findings of the report, Referral Marketing Software Market through BFSI industry will remain pivotal for the market as the bulk of revenue will be generated through this category.

Large Industries to continue being Growth Axis for Referral Marketing Software Revenue

Large industries are the key contributors to demand, having experienced a CAGR of 15%, with a forecasted CAGR of 12.8% for the next decade. They can afford higher rewards and require automation to manage large volumes of customers and referrals they receive. Small businesses will also provide growth to the market since they benefit from the scalability, efficiency, retention rates and improved ROIs.

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Niche influencers and integration with social media to boost demand

Companies are looking to integrate their referral marketing with social media to benefit from word-of-mouth and the phenomena of social proof. Businesses are also looking to harness the rise of niche influencers, who are closely associated with their markets and have a following who are also highly likely to be a part of the target market for the product.

Community driven referral marketing to be a driver for demand

Community driven marketing, through which a company ties up with community centres, non-profits or causes that support societal good to combine the referral process with the idea of a positive social contribution, is expected to drive demand.

United States to Command the Larger Proportion of Demand for Referral Marketing Software throughout the Analysis Period

The United States leads the Referral Marketing software demand with over 30% share in 2021 and a projected market size of US$ 431.8 Mn in 2032, which is largely owing to a large number of companies that use this software in the area. The market in the US is projected to grow at a CAGR of 13.1% during the forecast period.

“Referral Marketing software providers are closely working on developing software that can integrate with social media and work with influencer marketing to appeal to customers” comments an analyst at Future Market Insights.

Referral Marketing Software Market: Competition Insights

Referral Marketing Software companies are focused on increasing their presence and reach. The key companies operating include Impartner, Referral Candy, Genius Referral, Viral Loops Ltd, Hello Referrals, Tapfiliate, Mention Me, Annex Cloud, Invitevox, InfluitivE, Rocket Referrals, Extole, Refersion, InviteReferrals, OmniStar, Referral SaaSquatch, Friendbuy, and Buyapowa.

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Some of the recent developments in Referral Marketing Software are as follows:

· In January 2022, Radancy announced plans to acquire Austria’s Firstbird. FirstBird is a provider of SaaS based employee referral programs.

· In May 2022, Actofit acquired Adkitty, an affiliate-marketing startup. The acquisition comes at the cost of US$ 1 Mn as a cash and product mix. Actofit plans to use the acquisition to launch CoachPro, a platform for fitness instructors.

· In January 2022, MentionMe, a customer referral marketing startup raised US $ 25 Mn in Series B funding following the US $7 Mn they had raised in Series A funding.

· In August 2019, Impartner acquired Amplifinitya, a provider of partner management software.

More Insights Available

Future Market Insights, in its new offering, presents an unbiased analysis of the Referral Marketing Software Market, presenting historical market data (2015-2021) and forecast statistics for the period of 2022-2032.

The study reveals extensive growth in Referral Marketing Software Market by Enterprise Size (Large Enterprises, Small and Medium Enterprises), by Deployment (Cloud-based, Web-based), by End Use (BFSI, Retail, E-Commerce, Education, Hospitality and Other Uses), and by Region (North America, Latin America, Europe, Asia Pacific, Middle East & Africa).

Key Segments Covered in Referral Marketing Software Industry Survey

Referral Marketing Software Market by Deployment:

  • Cloud-Based Referral Marketing Software
  • Web-based Referral Marketing Software

Referral Marketing Software Market by Enterprise Size:

  • Large Enterprises
  • Small and Medium Enterprises

Referral Marketing Software Market by Industry:

  • BFSI
  • Retail
  • E commerce
  • Education
  • Hospitality
  • Others

Referral Marketing Software Market by Region:

  • North America Referral Marketing Software Market
  • Latin America Referral Marketing Software Market
  • Europe Referral Marketing Software Market
  • Asia Pacific Referral Marketing Software Market
  • Middle East & Africa Referral Marketing Software Market

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About Future Market Insights, Inc.

Future Market Insights, Inc. is an ESOMAR-certified business consulting & market research firm, a member of the Greater New York Chamber of Commerce and is headquartered in Delaware, USA. A recipient of Clutch Leaders Award 2022 on account of high client score (4.9/5), we have been collaborating with global enterprises in their business transformation journey and helping them deliver on their business ambitions. 80% of the largest Forbes 1000 enterprises are our clients. We serve global clients across all leading & niche market segments across all major industries.

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