By recognizing high-quality target accounts through implementing personalized marketing strategies, account-based marketing software restores sales and marketing departments away from complete lead generation and branding strategies.
Account-based marketing software offers tools to decrease and automate the widespread process to develop proper accounts by recognizing prospects. The tool recognizes prospects and offers the right assets for the development of accounts.
This tool allows users to customer lifetime value, create highly skilled leads, build additional opportunities for in-pipeline accounts, and craft personalized buying journeys. Account-based marketing software supports users to combine prospect data with real-time customer experience technologies. This enables in facilitating an account-based market strategy. Therefore, it is easier to bring into line sales and marketing teams to achieve enterprise goals.
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Market for Account-Based Marketing: Trends and Barriers
Growing Demand from the IT and Telecom Industry Is Fueling Increased Account-Based Marketing Adoption
The IT and telecom industries are expanding significantly as a result of an increase in subscribers who are producing large volumes of data. Additionally, market participants are utilising account-based marketing more frequently in order to provide their clients with better IT solutions and services.
All of these elements are driving up demand for account-based marketing on a global scale. Most major companies now use account-based marketing tools and services to analyse big data to understand consumer behaviour.
Account-Based Marketing Market: Competition Landscape
Examples of some of the market participants in the global account-based marketing market identified across the value chain include
- InsideView
- Demandbase
- 6Sense Insights Inc.
- AdDaptive Intelligence Inc.
- Engagio
- HubSpot Inc.
- Radius Intelligence Inc.
- CELSIUS GKK INTERNATIONAL
- Albacross Nordic AB
- Marketo
Following are some key strategies and developments in the global account-based marketing market:
- For instance, in June 2019, Adobe introduced a new service called ABM Essentials for account-based experiences. This platform is meant to simplify data, services, technology and improve collaboration between B2B marketers and sales team.
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Account-Based Marketing Market: Regional Outlook
North America will continue to lead the global market share over the forecast period. Due to the rise in the adoption of cloud solutions in the region, North America will hold major market value. This tool helps in the robotization of marketing potential in nations such as the U.S and U.K. Owing to this; vendors are potentially investing in the account-based marketing market.
The account-based marketing market report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, and inputs from industry experts and industry participants across the value chain.
The report provides in-depth analysis of parent market trends, macro-economic indicators, and governing factors, along with market attractiveness as per segment. The market report also maps the qualitative impact of various market factors on market segments and geographies.
Account-Based Marketing Market Segmentation
The account-based marketing market can be segmented on the basis of account type, component, deployment, organisation size and region.
Product Type:
- Strategic account-based marketing
- Account-based marketing Lite
- Programmatic account-based marketing
Component
- Solution
- Services
Deployment:
- Cloud
- On-premise
Organisation Size:
- Small and medium enterprises
- Large enterprises
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About Future Market Insights, Inc.
Future Market Insights, Inc. is an ESOMAR-certified business consulting & market research firm, a member of the Greater New York Chamber of Commerce and is headquartered in Delaware, USA. A recipient of Clutch Leaders Award 2022 on account of high client score (4.9/5), we have been collaborating with global enterprises in their business transformation journey and helping them deliver on their business ambitions. 80% of the largest Forbes 1000 enterprises are our clients. We serve global clients across all leading & niche market segments across all major industries.
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