Butter powder is a powdered form of butter. The butter powder is made by removing the water levels from the butter. Furthermore, the milk solids are being cleverly processed with the butter in order to make the butter powder.
The powdered butter comes under many flavors such as cocoa, chocolate, coconut, and many others. Unlike real butter, the butter powder does not require any refrigeration. The refrigeration is required only when it is being used in food products. The consumers can use the butter powder in many ways the butter is used in the making of food.
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Globally, a large number of manufacturers are entering in the butter powder market. With this, there is a rapid increase in the competition in the butter powder market. The increasing competition has led to manufacturers providing the butter powder either at a competitive price or at a premium price in order to filter out the customers in the market. The Asia Pacific, European and North American countries are the major markets in the global butter powder market.
The butter powder market is rising as a consequence of the rise in the dairy industry across the world. There is a huge competition in the overall milk and dairy industry across the world. This has led to companies providing value addition and innovation in the products they provide.
The butter powder is very easy to carry and handle as compared to actual butter and has a longer shelf life than that of real butter. This is driving the development of the overall butter powder market across the world.
Moreover, there is a noteworthy rise in the competition in the food & beverage industry that has propelled market players to offer value, quality, and additional elements to their products which is supporting the development of the butter powder market at large.
The market is more in the North American and European regions as a consequence of the change in the lifestyles of the consumers. Furthermore, consumers across the world are demanding better solutions in the overall food and beverages industry which is driving the development of the butter powder market at large.
Butter Powder Market Opportunities
The existing and entering manufacturers in the butter powder have a great scope in the market. The market participants have opportunities in proving various attractive blends and mixes in order to enhance the butter powder and add value to it. The market players also have a great opportunity in providing innovative and tasty flavor in the butter powder to the consumers.
Moreover, the market participants have huge opportunities in expanding the powder butter business in developing countries such as India, China, Australia, Japan, and others. These countries also have the world’s half of the population which provides a huge business platform to the manufacturers in the butter powder market.
Manufacturers also have a number of opportunities in the butter powder market as they can provide healthier options to the consumers. The rise in the organic business also provides huge scope to the manufacturers across the world.
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Key Companies Profiled:
- Olam International
- Kanegrade Ltd
- Alpen Dairies
- Arla Foods
- California Dairies
- Fonterra International
- Westland Milk Products
- EPI Ingredients
- Packit Gourmet
- Goodman Fielder
- Grassland
- Murray Goulbam
- Galactic Group
- Others
Competitive Landscape
Strong advertising plans are incredibly useful for important companies in the butter powder sector. As customers grow more aware of the benefits and ease of using butter powder, key suppliers may extend their client base with the use of educational and eye-catching advertisements. To promote or advertise, audio-visual methods including short films, as well as social media and leaflet distribution, can be employed.
Players could make use of prominent influencers’ enormous viewing base to boost sales of their items through social media, which has become the finest platform for selling any product. E-Commerce has become well-known and respected by manufacturers as it has evolved from uncontrolled online shopping websites to a successful channel for direct sales over the previous decade.
For instance,
- In October 2021, Olam Food Ingredients, a global leader in natural and sustainable food ingredients and solutions launched its new brand to underline its customer proposition.
- In 2022, Arla inaugurated its new dairy production plant at Pronsfeld dairy in Germany to meet the growing demand for affordable dairy nutrition.
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Butter Powders Market by Category
By Product Type:
- Dairy-based
- Vegan
By Nature:
- Organic
- Conventional
By Application:
- Baked Goods
- Dairy Products
- Dry Beverage Mix
- Confectionery
- Snack Food
- Breakfast Cereals
- Dietary Supplements
- Sports Nutrition
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- Middle East and Africa
Table of Content
1. Executive Summary
1.1. Global Market Outlook
1.2. Demand-side Trends
1.3. Supply-side Trends
1.4. Technology Roadmap Analysis
1.5. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Market Background
3.1. Market Dynamics
3.1.1. Drivers
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