Labels used in the pharmaceutical, food & beverage, shipping & logistics, and consumer products industries are printed with direct thermal inks and coatings. On the surface of the polymer film, which is heated by the printer’s print head and then chemically activated, the Direct Thermal Inks & Coating are applied.

The packaging sector uses Direct Thermal Inks & Coating for a range of labelling purposes. To ensure good quality, endurance, and response time, this sort of coating is typically applied to polyester grades with high tear resistance. Other uses for the Direct Thermal Inks & Coatings include event tickets, shelf labelling, and luggage tags for airlines.

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The Direct Thermal Inks & Coating film is cost-effective and lowers the overall cost of labelling. The direct thermal coated label turns black when heated by the print head, producing the image. There are some businesses on the market that offer direct thermal printers, which are utilised for direct thermal printing all over the world.

However, when the price of the thermal transfer film and ink ribbon are taken into account, the price of both films becomes comparable. Direct thermal coated films are often more expensive than thermal transfer labels. Due to the lack of ink ribbons, thermally printed labels or films are environmentally benign.

Global Direct Thermal Inks & Coating: Market Dynamics

The demand for Direct Thermal Inks & Coating is increasing due to the high demand for the direct thermal printed labels in the developing as well as emerging economies. Direct thermal transfer coated labels eliminate the requirement of the ink ribbons which in turn makes it an environment-friendly labeling solution.

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However, the demand may decrease due to some of the disadvantages of the direct thermal printed films. The disadvantages include the fading of the print if exposed to direct sunlight, material prone to marking when scuffed or rubbed, inability to be used in high-temperature applications as the label or film may turn full black in color, and limited availability of the direct thermal label materials.

There are lots of opportunities available for the new entrants in the direct thermal printing market in emerging economies where the technology is still not advanced. The demand for Direct Thermal Inks & Coating is expected to increase at a high growth rate in the regions such as China, India, and Brazil. The threat in the Direct Thermal Inks & Coating market is the limited availability of the raw material.

Global Direct Thermal Inks & Coating Market: Regional Outlook

Geographically, the global Direct Thermal Inks & Coating market is segmented into seven regions, namely North America, Latin America, Eastern Europe, Asia Pacific Excluding Japan (APEJ), Japan, Western Europe, and the Middle East and Africa (MEA). North America leads the global Direct Thermal Inks & Coating market due to high production capacity and large number of exports from the country which in turn increases the demand for direct thermal labels.

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Europe is the second largest region for the Direct Thermal Inks & Coating. In Europe, Germany and Italy dominate the market due to high consumption of the food and beverages in the region which requires direct thermal printed labels on their packaging. The other regions such as MEA and Latin America also offer high growth potential for the Direct Thermal Inks & Coating market in the next few years. Japan has witnessed noticeable penetration of these coatings due to high technological advancements in the region.

GLOBAL DIRECT THERMAL INKS & COATING MARKET: KEY PLAYERS
Some of the players in the global direct thermal inks & coating market are Flint Group, Siegwerk Druckfarben AG & Co. KGaA, ALTANA Coatings, Interactive Inks & Coatings, and Sun Chemical Corporation.

The research report presents a comprehensive assessment of the market and contains thoughtful insights, facts, historical data, and statistically supported and industry-validated market data. It also contains projections using a suitable set of assumptions and methodologies. The research report provides analysis and information according to market segments such as geographies, application, and industry.

Global Direct Thermal Inks & Coating: Market Segmentation

Direct Thermal Inks & Coating market is segmented as follows-

Direct Thermal Inks & Coating market segmentation by Ink Type–

  • Water-based Inks
  • UV-Curable Inks

Direct Thermal Inks & Coating market segmentation by End Use –

  • Consumer Goods
  • Shipping & Logistics
  • Industrial Goods
  • Automobile
  • Food & Beverages
  • Electrical & Electronics
  • Others

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