The global paper bubble wrap market size is expected to grow from US$ 629 Mn in 2022 to US$ 1.1 Bn by 2032, accelerating at a CAGR of 5.0% during the forecast period (2022-2032). Growing demand for ecofriendly packaging solutions across various industries including manufacturing, e-commerce, and logistics is a key factor pushing demand for paper bubble wrap.
Paper bubble wrap is a type of package used by manufacturers to cover and protect various delicate products. It is made of kraft paper-like material and consists of regularly spaced honeycomb patterns or bubbles. It acts as a cushion for packaged products and thus helps end users in protecting and safeguarding the packed items.
Rapid expansion of end-use industries like manufacturing and logistics is expected to boost the growth of paper bubble wrap market during the forecast period. Similarly, implementation of stringent environmental regulations and growing demand for plastic bubble wrap alternatives will bolster paper bubble wrap sales over the next decade.
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Paper bubble wrap is a very good eco-friendly alternative to typical plastic bubble wrap. It is a lightweight material with excellent compatibility than other materials and possesses excellent strength-to-weight ratio.
Key Takeaways from Paper Bubble Wrap Market
- By kraft paper type, the unbleached segment is estimated to have a market share of approximately 63% to 65% in 2022.
- In terms of end use, e-commerce sector is anticipated to generate an incremental $ opportunity of US$ 208 Mn during the forecast period.
- India is expected to hold a market share of around 8% in the global paper bubble wrap market during the assessment period.
- Germany’s bubble wrap market is expected to grow at a CAGR of 3.6% over the next decade
- Demand for paper bubble wrap in the U.S. is projected to grow at 3.9% CAGR through 2032.
“Eco-friendly paper bubble wrap in packaging is expected to gain traction in the next decade due to the consumer preference for recyclable and biodegradable packaging solutions and implementation of stringent regulation pertaining to plastic usage” – comments FMI analyst
Burgeoning Growth of E-Commerce to Fuel the Expansion of Paper Bubble Wrap Market
The strong growth of the e-commerce sector has increased the demand for paper bubble wrap. Major e-commerce platforms such as Amazon and Flipkart continue to expand their reach by expanding their packaging style. They use paper bubble wrap to cover delicate products and protect them from damage. Market share in the e-commerce sector is expected to be around 40-42% during the forecast period.
Who is Winning?
Leading paper bubble wrap manufacturers include DS Smith Plc, Protega Global Ltd, Kingfisher Packaging Ltd, HexcelPack, LLC,Sealed Air Corporation, Packhelp, Packopaper, Rajapack Ltd, Swiftpak, Verite Eco packaging, A&A Naturals, Ameson Packaging, The Bamboo Company, HUIZHOU BETA PACKTECH CO.,LTD, Million parcel, Hexsa, Guangzhou Pai King Packing Products Co. Ltd., Intertape Polymer Group, Ajit Industries Pvt. Ltd. and Safe Corrugated Containers Pvt Ltd.
These key players bare constantly upgrading their product portfolios by introducing novel products with innovative designs. Besides this, they provide customized packaging solutions to improve their customer base.
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Global Paper Bubble Wrap Market by Category
By Kraft Paper Type:
- Bleached
- Unbleached
By Thickness:
- Less than 41 GSM
- 41 to 100 GSM
- Above 100 GSM
By End Use:
- Manufacturing and Warehousing
- Pharmaceutical
- Electronics & Electricals
- Automotive & Allied Industries
- Food & Beverages
- Cosmetics & Personal Care
- Others (Agriculture etc.)
- E-commerce
- Logistics and Transportation
Paper Bubble Wrap Market Report
Future market insights, in its new report, offers an unbiased analysis of the global market for paper bubble wrap market by kraft paper type (bleached and unbleached), by thickness (less than 41 GSM, 41 to 100 GSM and above 100 GSM), by end use (manufacturing & warehousing (pharmaceutical, electronics & electricals, automotive & allied industries, food & beverages, cosmetics & personal care, others (agriculture etc.)), e-commerce and logistics & transportation), across seven regions.
Competitive Landscape
Since there are so many local and regional competitors, the worldwide paper bubble wrap market is extremely fragmented and competitive in nature. Key paper bubble wrap manufacturers use a variety of marketing techniques, including mergers & acquisitions, expansions, collaborations, and partnerships.
Leading organisations also use new product creation as a strategic way to expand their market presence among customers. Some of the recent developments in the market are as follows –
- In May 2022, Protege Global won the 2022 Packaging Innovation Showcase Award for the most innovative product. According to the protege global, the UK is a game changer to lower their carbon footprint and they were the only manufacturer of paper bubble wrap in the whole UK.
- In August 2021, Hexcel Pack announced a new pallet wrap which is an eco-friendly, paper-based protective cushioning solution to replace bubble packaging and other plastic or foam base material. PalletWrap was developed with high-tension Powerstretch technology.
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