The POU Water Purifiers is projected to have a CAGR of 7.5% through 2032 and POU water purifier market size is anticipated to be US$ 50.63 billion by 2032.
A residential water filtration system includes portable water purifiers, point of entry (POE), and point of use (POU) filters. Additionally, POU water purifiers are in high demand among customers in the MENA region compared to POE and portable water purifiers.
The POU water purifiers market favours products with high purification capacities, such as those that combine reverse osmosis (RO) and ultraviolet (UV) technology. Additionally, it has been noted that the GCC’s urban centres account for the majority of the demand relative to the entire MENA region.
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Market Segments
- The POU water purifiers market is segmented on the basis of technology which includes RO, UV and media-based.
- RO technology based water purifiers segment is estimated to account for slightly over 40% of the total POU water purifiers market in MENA region in 2014.
- Media-based water purification, which is a conventional water purification technology has also witnessed technological advancements, and is estimated to display a CAGR of 9.3% during the forecast period, in terms of volume.
- The third technology, UV based water purifiers, is estimated to exhibit a sluggish growth rate during the forecast period due to its limitation in removing only organic contaminants from water. Additionally, UV-based water purifiers are also priced higher in comparison to media-based water purifiers and hence the product preference for UV based water purifiers is comparatively low.
Product Synopsis
This Future Market Insights report analyses the Middle East and North Africa region’s “POU Water Purifier Market” from 2014 to 2020. The report’s main goal is to provide key insights about the MENA water purifier market to existing market participants and new entrants along the value chain.
The three main methods of water purification, including reverse osmosis, are studied in the report (RO),
media filtration and ultraviolet (UV) (Gravity). The report provides a thorough analysis of the market’s size, forecast, and major trends in each of the three segments.
The report starts with an overview of parent market i.e. water treatment industry in MENA and the part POU water purifier industry plays in it. Report also offer useful insights about global POU water purifier market and the role MENA market is posed to play.
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The next section highlights POU water purifier market by region. It provides market outlook for 2014- 2020 and sets forecast within context of water purifier market, including the three technologies to build out a complete picture at regional level.
This study discusses the key regional trends contributing to the growth of the water purifier market in MENA as well as analyses the degree at which key drivers are influencing water purifiers market in each region of MENA. For this report, regions assessed are Kingdom of Saudi Arabia, United Arab Emirates, Turkey, Israel, Egypt, Algeria and rest of MENA.
To calculate the revenue generated from POU water purifiers, the report considered total volume sales of water purifier along with the average selling price, and also the revenue generated from water purifier segment of major players in the market. When forecasting market, the starting point is sizing the current market, which forms the basis for how market will develop in future.
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