The smart water bottles value to surpass US$ 28 Bn in 2021, likely to surge at a vigorous 11% CAGR during the assessment period 2021 – 2031. An increase in per capita IT spending and a rise in health concerns have both had a substantial impact on people’s attitudes about smart water bottles.
Smart water bottles are gaining popularity over the years due to the fact that they can establish wireless connection with other smart electronic devices, such as smart watch or a smartphone and thus, can easily share data regarding water consumption and alert the user via a sound or display.
The market for intelligent water bottles will expand as more people become aware of the importance of staying hydrated. Different models of cutting-edge water bottles are being developed by a number of the top smart bottle manufacturers based on consumer preferences.
Most smart water bottles come pre-installed with the software needed to connect to a smartphone app. A smartphone app can frequently be used to track a person’s basic water usage. One way to maintain motivation to keep drinking is to be able to track daily progress and determine how much more needs to be consumed in order to meet their daily water intake target.
It provides a more accurate picture of daily water usage. For younger generations that engage in physical activities like running, going to the gym, and participating in sports, this capability may be very important.
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For instance, the Apple-compatible Thermos linked hydration bottle with smart top comes with a smartphone app that includes an activity tracker and hydration goal settings. You may track many things with this device in addition to tracking general fitness because it is compatible with Fitbit accounts. The Smart Lid can monitor and track beverage intake in addition to giving instantaneous temperature measurements of the bottle’s contents. Additionally incorporated is Bluetooth connectivity with a 75-foot range.
Key Takeaways From The Smart Water Bottle Market Study
- Based on type, smart water bottles manufactured using polymers will be in high demand
- In terms of price range, sales in the US$40-US$60 segment is expected to grow at a rapid pace.
- In terms of sales channel, consumers will continue preferring indirect channels such as hypermarkets/ supermarkets, multi-brand stores, and others.
- The U.S. will continue pushing sales of smart water bottles in North America.
- China will emerge as a hub of smart bottle production within East Asia.
Impact Of COVID-19 On The Market
The current pandemic has posed significant obstacles to both the supply and demand sides. Regional governments’ temporary restrictions on movement have had a significant influence on supply chains. Apart from this, growth in the market has been hampered by the change in spending habit among consumers from discretionary to essential products.
This also has prompted a transition from store-based to online commerce. However, the market is currently recovering, which is an indicator that points to new prospects despite the slowing economy.
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Who is Winning?
Leading manufacturers of smart water bottle are focusing on aggressive promotional strategies, advertisements, and new product launches to drive sales of smart water bottle globally.
Some of the companies operating in the smart water bottle market are Caktus, Inc., Ecomo, Groking Lab, Ltd., Hidrate, Inc., Open-2, Moikit, Thermos LLC., Trago, Inc., Hydra Coach, Inc., Lifefuels, Inc., among others.
Metal
- Polymer
- Others
By Price Range:
- Below US$ 20
- US$ 20- US$ 40
- US$ 40- US$ 60
- Above US$ 60
By Sales Channel:
- Direct
- Indirect
- Supermarkets/ Hypermarkets
- Multi-Brand Stores
- Specialty Stores
- Independent Small Stores
- Online Retailers
- Other Sales Channel
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- Middle East and Africa (MEA)
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