Customer experience management (CEM) was predicted to be worth US$11.34 billion in the telecommunications market in 2022. Between 2022 and 2032, the market is projected to grow at a CAGR of 16.2%, reaching US$ 50.89 billion. Customers are eager to help businesses improve the services they offer as they become more knowledgeable about the services being rendered to them.
Many companies are using their increased understanding of the value of customer experiences to improve the quality of the products they offer. This is leading to the market growing. The importance of data security and privacy issues has increased as more people use digital platforms. Rising cybercrime and data theft have a significant impact on customers’ experiences.
Customer experience management (CEM) in telecommunications refers to the practice of managing and improving customer interactions and experiences across all touchpoints in the telecommunications industry. This includes everything from customer service and support to product and service design and delivery. The goal of CEM is to improve customer satisfaction, loyalty, and advocacy, ultimately leading to increased revenue and profitability for telecom companies.
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The market for CEM in telecommunications is driven by several factors, including the increasing competition in the industry, the growing importance of customer experience as a key differentiator, and the need to meet evolving customer expectations. Leading telecom companies are investing in CEM solutions to differentiate themselves from their competitors, retain their existing customers, and attract new ones.
Leading companies in the CEM in telecommunications market include IBM Corporation, SAP SE, Oracle Corporation, Adobe Systems, and Salesforce.com. These companies offer a range of CEM solutions, including customer analytics, customer engagement, and customer service and support.
Customer Experience Management (CEM) in Telecommunication: Competition Landscape
Some of the key players in the market are,
- Adobe Systems Inc.,
- Tech Mahindra,
- SAP SE, Medallia,
- IBM,
- Oracle Corporation,
- Verint Systems,
- Amdocs Inc.,
- Hewlett-Packard Development Company,
- Huawei Technologies Co., Ltd,
Ericsson, Cisco Systems Inc. and Clarabridge.
Recently, McorpCX, Inc., a customer experience software and consulting leader, acquired a leading company in customer experience management called, PersonaDrive, Inc. Companies grow their market by following business strategies like acquisition, partnerships and others.
Regional analysis for Customer Experience Management (CEM) in Telecommunication Market includes
- North America
- US & Canada
- Latin America
- Brazil, Mexico, Others
- Western Europe
- EU5
- Nordics
- Benelux
- Eastern Europe
- Russia
- Poland
- Rest of Eastern Europe
- Asia Pacific
- Australia and New Zealand (ANZ)
- Greater China
- India
- ASEAN
- Rest of Asia Pacific
- Japan
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