The global geomarketing market is anticipated to reach a valuation of US$ 82,840.8 Mn by 2032, with sales growing at a staggering CAGR of 21.3% from 2022 to 2032. The target market is set to reach an estimated US$ 11,979.6 Mn in 2022. The increasing investments in digital marketing and escalating demand for location-based analytics will propel the growth of the geomarketing market during the forecast period.
In the past few years, businesses are increasingly turning to digital marketing solutions and drifting away from conventional marketing. This is because geomarketing ensures higher client engagement and affordability which is currently driving the industry. Similarly, increasing interest in the use of location analysis as well as acquiring individualized and detailed data about potential markets and consumers also propels the growth of the geomarketing market during 2022-2032.
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Furthermore, owing to their ability to analyze and distribute real-time geo data, smart devices, wireless connectivity, the Internet of Things, and cloud computing have amplified traffic and generated greater demand for analytical services. Again, by improving consumer experience and using area analysis, marketers can identify potential clients and find the most beneficial ones, which further encourages enhancements in geomarketing market trends and spurs the growth of the same.
Some of the other factors such as the advantages of using geomarketing solutions like improved business productivity that produces valuable content, higher conversion rates, better management of companies to conduct business, and rising consumer interactions will bolster the growth of the target market during the forecast period.
“Adoption of geomarketing solutions enables greater client participation and ensures cost-effectiveness. This factor is expected to propel the global growth of the geomarketing market over the forecast period,” says an FMI analyst.
Key Takeaways:
- A dearth of skilled IT professionals along with privacy issues may hamper the geomarketing market growth.
- By deployment, the cloud segment will likely grow at a CAGR of 23.7% during the forecast period.
- On the basis of the industry type, the manufacturing and resources segment will register a CAGR of 17.2% during 2022-2032.
- Rising demand for location-based solutions among retailers will drive the market in India.
- The geomarketing market in the United States will expand at a CAGR of 13.8%.
- Increasing investment in the IT sector will fuel market growth in the United Kingdom.
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Competitive Landscape
IBM Corporation, Microsoft Corporation, Cisco Systems Inc., Oracle Corporation, Adobe Inc., Salesforce.com Inc., Qualcomm, Xtremepush, Software AG, MobileBridge, and Saksoft among others are some of the major players in the geomarketing market profiled in the full version of the report.
Leading market players are focusing on introducing enhanced user experience for both personal and business use. These businesses are keen on product innovations and other organic and inorganic strategies such as acquisitions, partnerships, and collaborations to gain a competitive advantage.
Key Segments Profiled in the Geomarketing Market Survey
By Solution Type:
- Software
- Service
By Deployment Mode Type:
- Cloud
- On-premises
By Industry Type:
- Distribution Services
- Public Sector
- Finance
- Manufacturing & Resources
- Infrastructure
By Region:
- North America
- Latin America
- Asia Pacific
- Middle East and Africa (MEA)
- Europe
Table of Content
1. Executive Summary | Geomarketing Market
1.1. Global Market Outlook
1.2. Demand-side Trends
1.3. Supply-side Trends
1.4. Technology Roadmap Analysis
1.5. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Market Background
3.1. Market Dynamics
3.1.1. Drivers
3.1.2. Restraints
3.1.3. Opportunity
3.1.4. Trends
3.2. Scenario Forecast
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