Future Market Insights estimates that the personalized packaging market will be valued US$36.10 billion in 2023. Throughout the forecast period, the market is expected to grow at a CAGR of 5.28%.
The demand for customised packaging has expanded as a result of its many applications across many industries. Manufacturers frequently employ customised packaging to improve how consumers view their brand.
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The Ferrero “Nutella Unica” campaign, which translates to “Unique Nutella” in Italian, was a big success for the company in 2017. It involved the launch of a 7 million-jar limited-edition Nutella product in that country. The distinctive collection attracted a sizable number of consumers, and it was completely sold out in a month.
The market share for personalised packaging is anticipated to benefit from the rising demand for luxury packaging, which is particularly pronounced in the APAC region. Regional firms are expanding their capabilities and production capacity in order to strengthen their position in the quickly expanding market.
The need for personalized packaging is projected to increase as companies gradually become more aware of what consumers are thinking as a result of branding activities. The industries with the strongest propensities for personalized packaging are the food and beverage ones.
Personalized packaging may increase brand recognition and facilitate customer interaction, but new designs require a lot more time and effort from businesses, which could increase manufacturing costs. Determining the best package design and marketing strategy for this calls for a sizable investment of marketing resources.
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Key Takeaways
- The personalized packaging market is likely to register at a CAGR of 5.28% during the forecast period.
- Historically, the personalized packaging market had a CAGR of 6.6% between 2018 and 2022.
- The value of the personalized packaging market is expected to be US$ 60.39 bn by 2033.
- Based on packaging type, the bottles segment is expected to have a CAGR of 4.5% in the personalized packaging market by 2033.
- Based on the end use industry, the beverage sector is anticipated to experience the highest CAGR of 6.1% over the projection period.
- With a CAGR of 5.5% throughout the forecast period, US market participants are significantly boosting the demand for personalized packaging.
- From 2023 to 2033, the personalized packaging market in China is anticipated to expand at a CAGR of 14.4%.
- During the predicted period, the UK is forecast to expand at a CAGR of 4.5% by 2033.
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Competitive Landscape
Personalized packaging may increase brand recognition and facilitate customer interaction, but new designs need a lot more time and effort from businesses, which could increase manufacturing costs. Determining the best package design and marketing strategy for this calls for a large commitment of marketing resources.
- In August 2021, American business C-P Flexible Packaging acquired Fruth Custom Packaging and its subsidiary, Cleanroom Film and Bag for an unknown sum (CFB).
The acquisitions help C-P increase its presence on the West Coast and its capacity for packaging semiconductors, electronics, medical equipment, and biopharmaceuticals. - Businesses may now create unique packaging for their products due to the introduction of the Amazon Prime Packaging program. Businesses are focusing on providing sustainable packaging solutions as a way to reduce their carbon footprint.
For instance, Coca-Cola recently unveiled its PlantBottle packaging, which has up to 30% plant-based elements.
Key players
- Owens Illinois Inc.
- Salazar Packaging Inc.
- SoOPAK Company
- Elegant Packaging
- International Packaging Inc.
- Smurfit Kappa Group
- ACG Ecopak
Key segments
By Packaging Type:
- Bottles
- Containers & Jars
- Bags & Pouches
- Cartons
- Envelopes
- Boxes
By End-User Industry:
- Food, Beverage
- Pharmaceutical
- Personal Care
- Logistics
- Others
Key segments:
- North America
- Latin America
- Europe
- East Asia
- South Asia and Pacific
- Middle East & Africa
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