According to FMI’s analysis, the growlers market is projected to grow at a CAGR of 2.7% during the forecast period. By the end of 2033, the market size is expected to reach US$ 726 million, up from US$ 556.2 million in 2023.

The increasing use of growlers is driven by the rising beer consumption patterns and consumer preference for more expensive and specialized alcoholic beverages. This trend is observed among consumers in both developed and developing countries.

Shifting customer tastes, particularly among the younger generation, are expected to have a significant impact on the industry. The younger generation has a strong demand for new products that offer distinctive taste, freshness, and high quality. As developing countries expand and living standards rise, the market’s potential is expected to expand further.

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Alcohol manufacturers are capitalizing on the growing market by supplying artisan beer and offering consumers a wide range of options. The consumption of craft beer is anticipated to increase in the coming years. The cultural experience associated with craft brewing, particularly among middle-class consumers, has contributed to the significant growth of growlers. Growlers are available in various upscale styles, designs, and sizes, which is expected to drive market growth during the forecast period.

Key Highlights of the Growlers Market: 

  • The North America growlers industry is projected to attain US$ 174.8 million by 2023 year-end. The market is projected to expand at 2.1% over the forecast period, to attain US$ 215.18 million by 2033. The highly saturated market for alcoholic beverages and heightened receptivity to non-alcoholic beverages has led to market precedence in North America over other regions.
  • Europe region is projected to trail behind North America, attaining market revenue of US$ 162.4 million by 2033. The region is estimated to assume a CAGR of 2.7% over the next 10 years, and reach a total amount of US$ 211.98 million by 2033. The expansion of brewpubs and the development of sophisticated growlers with enhanced features are predicted to push market growth.
  • Latin America is the third significant region, substantially contributing to the overall market growth. The market is expected to generate revenue of US$ 105.8 million in 2023. The market is anticipated to expand at 2.4% CAGR over the forecast period.
  • East Asia, which includes countries like China, Japan, and South Korea, is assessed to witness robust growth over the forecast period. The region is forecasted to register a 4.4% CAGR throughout the decade. In 2023, the market is expected to attain US$ 32.4 million over the forecast period.

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Latest Developments in the Market:

  • In 2021, Drifters brewery declared the introduction of its fifth growler station in Mumbai, India. Growler stations are referred to as places or hubs where one can refill growlers with beer. This new launch has a delivery and pickup service for filling growlers at a robust pace due to surging beer demand among beer consumers in India.
  • In June 2017, Ardagh Group launched its first-ever 12oz clear beer bottle on its website named BuyOurBottles. The product is made in the United States, using 100% and endlessly recyclable flint glass. The company states that with the expansion of flint glass bottles, craft soda, craft brewers, and cider customers, along with kombucha and functional beverages, customers can take advantage o brand differentiation. The flint glass bottle also helps protect the beverage’s flavor.

Key Players Surveyed by FMI

  • Ardagh Group S.A.
  • Alpha Packaging
  • William Croxsons & Sons Limited
  • GrowlerWerks, Inc.
  • Global Glass Solutions
  • Orange Vessel Co.
  • Berlin Packaging LLC

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Growlers Market By Category

By Material:

  • Plastic Growlers
  • Glass Growlers
  • Metal Growlers
  • Ceramic Growlers

 By Capacity:

  • 32 Ounce (Oz)
  • 64 Ounce (Oz)
  • 128 Ounce (Oz)

By Application:

  • Non-alcoholic
  • Alcoholic
  • Beer
  • Wines
  • Others

By Sales Channel:

  • Offline
  • Breweries
  • Hypermarket
  • Convenience Stores
  • Online

About Us:

Future Market Insights (ESOMAR certified market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10-years

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