The bag-in-tube market is predicted to outperform rival goods as a single-use packaging option in the global flexible packaging market. The global bag-in-tube market will expand phenomenally between 2022 and 2029, with a CAGR of more than 13.1%.
A recent Future Market Insights (FMI) report predicted that wine packaging will continue to be a prominent category driving revenue growth in the global bag-in-tube market.
Some of the primary factors behind this expansion include the preference for bag-in-tube due to its 360° area available for printing and embossing and ability to deliver an extended shelf life of up to 6–8 weeks after opening the pack. Bag-in-tube film structures composed of metallic PET meet client requirements for mechanical resistance and oxygen barrier.
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The market for bags in tubes is anticipated to expand at a remarkable 13.1% annual rate during the forecast period (2022-2029). The type of material used as barrier layers and high-end customization with spigot and handles are two of the major trends in the bag-in-tube business.
Key Takeaways – Bag-in-Tube Market Study
- Metalized PET will continue to be highly preferred in the bag-in-tube market, and is projected to capture more than 60% of the market share during the forecast period of 2019-2029.
- Demand from manufacturers of wine and olive oil is collectively expected to hold around 80% of the global bag-in-tube market share by 2029, and its absolute growth is expected to be more than any other segment.
- Western Europe is expected to dominate the bag-in-tube market, and is projected to register an impressive CAGR through 2019-29.
Manufacturers of bag-in-tube can achieve substantial profits by targeting wine and spirit manufacturers as these end users finding bag-in-tube as a lightweight, leak-proof and economical packaging alternative to glass.
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Competitive Landscape
As bag-in-tube is a pretty new solution in the packaging market, the bag-in-tube market is relatively small in size. Thus, there are vast opportunities for players operating in the bag-in-box segment and small & newly-entered companies alike to become the part of this rapidly growing market. Individual strategies followed by these market players in terms of improving their product portfolios, creating new marketing strategies, and acquisitions and mergers in the bag-in-tube market, have been elaborated in this report.
- Introduction of anti-counterfeit packaging and shift from glass-based packaging to plastic packaging materials are the ongoing trends in the bag-in-tube market.
- Demand for sustainable packaging solutions from eco-conscious consumers is anticipated to change the dynamics of the bag-in-tube market.
Largely Untapped Markets Exist in Asia Pacific and MEA
Bag-in-tube packaging, which is the extended version of bag-in-box, is very new to some markets. While the market penetration of bag-in-tube is very high in Western Europe, it is somewhat low in North America. The largely profitable markets of Latin America and Eastern Europe, where bag-in-tube is in its introductory and developing stages, are the major producers and consumers of wine, offering a great opportunity for manufacturers of bag-in-tube packaging. APEJ, MEA, and Japan have almost a negligible penetration of bag-in-tube, making them highly profitable regions for manufacturers that aim to improve their market positions.
Bag-in-tube packaging is extensively used for packaging wine and spirits, followed by high-end vegetable oil (olive oil) in European countries. The global millennial population is estimated to surpass 30% mark by the end of 2025. Millennials are easily attracted towards innovative packaging like bag-in-tube and bag-in-boxes as they such packages easy to carry and store. This is expected to create lucrative opportunities for bag-in-tube manufacturers worldwide.
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Some of the leading companies operating in the market are:
- Smurfit Kappa Group PLC
- Industri-Bag
- Grafica Rovellosa SL
Key Segments Covered in Bag-in-Tube Industry Research
Bag-in-Tube Market by Capacity:
- Less than 1000 ml
- 1000 to 2000 ml
- 2001 to 3000 ml
- More than 3000 ml
Bag-in-Tube Market by Product:
- EVOH Barrier + PE
- Metallized PET
Bag-in-Tube Market by End-use:
- Wine
- Spirit
- Olive Oil
- Fruit Juices
- Others
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