Currently estimated at US$472.5 million in 2023, the market for MDO-PE films is expected to grow at a CAGR of 5.2%, driven by
- application growth in end-user industries
- Because MDO-PE films are excellent for food packaging, the food and beverage sectors buy more of them.
- The expanding packaging sector
As more food, drink, and personal care goods are being packaged, there is an increase in demand for machine-direction orientation (MDO) PE films. The capability of MDO film to be employed in the production of mono-polymer packaging is its principal benefit. MDO PE film also has the benefit of lowering the carbon footprint of the packaging it is used in.
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Newly released data from MDO-PE films market analysis shows that global market demand for the overall MDO-PE films is anticipated to reach thousands of tonnes by 2031. The prominent sale of the MDO-PE films is due to its high performance along with cost-effective benefit as it requires less material which saves resources.
MDO-PE Films Market: An Overview
MDO-PE films are the type films that are made by heating the polymer at a temperature slightly below the melting point and then the polymer is stretched in a particular direction. MDO technology used to manufacture MDO-PE films requires less material which saves resources and it improve the film properties.
Moreover, it reduces the thickness of film and increases the film performance. The requirement of less material along with reduction in thickness during producing MDO-PE films helps in reducing transportation cost due to reduced mass.
MDO technology optimizes the film for a specific use which is an added benefit for the end-use industries. MDO-PE films have been used by various end-use industries such as food & beverages, healthcare & pharmaceuticals, cosmetic & personal care, homecare, and others. MDO-PE films possess various attractive attributes along with wide application which drives the demand for the same during the forecasted period.
What Drives the Demand for MDO-PE Films?
The high performance of MDO-PE films increases the shelf-life of a product which gains popularity among the end-use industries and drives the demand for MDO-PE films. MDO-PE films has excellent quality such as thermal resistance, excellent water vapour barriers, chemical resistance, and others which fuels the demand for MDO-PE films among end-use industries.
Furthermore, MDO-PE films reduces the carbon footprint which lead towards sustainability concern which is majorly concerned by the end-users nowadays.
MDO-PE films enhances the barrier, mechanical, and the optical properties which becomes ideal for the food packaging and this augment the sales of it among the food & beverage industries. Overall, the improved film performance and its strength & stiffness bolster the demand for MDO-PE films.
How the Increasing Preference for Ready-to-Eat Food Item Create Growth Opportunities for MDO-PE Films Market?
MDO-PE films are chemical resistance, water resistance, and thermal resistance which makes them popular among the food industry. The proper and safe packaging solutions are in demand to protect the food as well as to provide the customer an attractive packaging.
The increasing preference for ready-to-eat food items creates market growth opportunity for MDO-PE films manufacturers to sale these films with maximum potential.
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What Limits the Market Growth of the MDO-PE Films?
The factor that limits the market growth for MDO-PE films is the cost factor. The high cost of machines used for manufacturing MDO-PE films hinder the market growth for the MDO-PE films. Also, up to some extent the use of plastic material for manufacturing MDO-PE films create market challenge for the MDO-PE films manufacturers.
Competitive Landscape
The global key players for the MDO-PE films
- UPM Raflatac, Inc.
- CCL Label Eclipse Films
- Dow Inc.
- Avery Dennison Corporation
- MJW International
- Plasbel Plásticos S.A.U.
- W&H Group
- Novel Inc.
What Strategies Are Adopted by Key Players for Increasing their Market Share in the MDO-PE Films Market?
The players operating in the MDO-PE films market are trying to increase their market reach by expanding their presence in the untapped regions. Also, the key players are trying to focus on increasing their production capacity by developing their manufacturing facilities or through acquisitions.
- In July 2021, Termoplast, an Italian film producing company was been acquired by Schur Flexible to expand its packaging portfolio.
Why the United States Supplement the Sales of MDO-PE Films?
The Growing preference for packed food such as ready to eat food, frozen food, and others in the United States increases the demand for proper food packaging solutions which do not harm the property of food as well as protect the food. On the back of this factor the demand for MDO-PE films is projected to rise as it has high performance and various barrier properties which attracts the food industry in the United States.
Why Will India Create Market Growth Opportunity for the MDO-PE Films?
The expanding food & beverage, pharmaceutical, and other industries in India creates growth opportunity for the packaging manufacturers including MDO-PE films manufacturers. The expanding end-use industries augment the sales of packaging solutions which also includes MDO-PE films. Also, the easy availability of raw material creates growth opportunity for the MDO-PF films manufacturers in India.
What was the Impact of COVID-19 on the Market Growth of a MDO-PE Films?
MDO-PE films market experienced negative market growth during the COVID-19 pandemic as the end-use industries were adversely impacted due to COVID-19 crisis. The slowdown in operation of end-use industries along with disturbance in supply chain resulted in low demand for the MDO-PE films.
Later, with the end-use industry manufacturers trying to increase their production capacity and expand their market reach to cover the losses occurred creates market demand for MDO-PE films. Overall, demand for a MDO-PE films is projected to rise during the foreseeable period.
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Key Segments of MDO-PE Films Market Covered in the Report
By Material
- High Density Polyethylene (HDPE)
- Linear Density Polyethylene (LDPE)
- Linear Low Density Polyethylene (LLDPE)
By Film Type
- Blown Films
- Cast Films
By Application
- Bags & Pouches
- Wraps
- Labels
- Tapes
- Others
By End-Use Industries
- Food & Beverage
- Pharmaceuticals
- Cosmetic & Personal Care
- Homecare
- Others
By Region
- North America
- Latin America
- Europe
- South Asia
- East Asia
- Middle East & Africa
- Oceania
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