The global programmatic display market is anticipated to secure US$ 35.8 Billion in 2022, valuing US$ 720 Billion by 2032. From 2022-2032, the global programmatic display market is expected to display a CAGR of 35%. Expansion of the mobile market is projected to play a significant role in developing the market during the forecast period.
Essentially, mobile ads are cost-effective techniques to assure business growth. Mobile phones are getting closer to replacing desktops as ‘the first screen’ programmatic technology paving its way to mobile phones.
Also, the launch of novel software in the market is anticipated to strengthen the market in the forecast period. For instance, in 2021, MOLOCO, a leader in machine learning and growth solutions for mobile marketers, announced the launch of Dynamic Creative for programmatic advertising. Working in conjunction with MOLOCO Cloud, a cloud-based programmatic advertising platform, Dynamic Creative delivers automatically optimized ad campaigns across the programmatic ecosystem.
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One of the additional elements driving the market’s rise is the rising use of connected devices like TVs, smartphones, and tablets. The use of these solutions is expanding as a result of real-time analytics and AI being incorporated into digital marketing technology. A variety of efforts are being carried out by market participants to encourage market expansion.
For instance, in 2017, Adobe announced the launch of its global “Experience Business” campaign, which at the time was the largest cross-media ad campaign to be run on a programmatic platform.
The element of Adobe Experience Cloud All of the advertising for Adobe’s “Experience Business” campaign was purchased programmatically using Adobe Advertising Cloud. These beneficial actions by the participants are expected to cause the industry to expand significantly throughout the ensuing years.
Key Takeaways from the Market Study
- The global programmatic display market is anticipated to have secured US$ 26.5 Billion in 2021
- From 2017 to 2021, programmatic display market growth surged at a 34% value CAGR
- By sales channel, automated guaranteed programmatic display distribution to register a 30% CAGR
- Online video Ad format of programmatic displays to be most sought after, capturing a 55% revenue share in 2022
- North America to be the fastest growing programmable display market, registering a 35.5% CAGR through 2032
- Europe to present significant investment opportunities, expected to capture 27% revenue in 2022
- Asia Pacific to be a prominent growth hotspot, expected to surge at a CAGR of 34.8%
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Competition Analysis
Key players in the global programmatic display market include AppNexus Inc., AOL Inc. (Verizon Communications Inc.), Yahoo! Inc., DataXu Inc., Google Inc., Adobe Systems Incorporated, Rubicon Project Inc., Rocket Fuel Inc., MediaMath Inc., IPONWEB Holding Limited, Between Digital, Fluct, Adform, Beeswax, and Turn Inc.
Recent Updates from the Industry:
- In November 2021, MediaMath integrated its demand-side platform (DSP) with IBM Watson Advertising Weather Targeting to offer better digital advertising accuracy and effectiveness in directing new privacy standards.
- In December 2020, FreeWheel announced the acquisition of BeesWax, a software as a service SaaS advertising company. The initiative will enhance FreeWheel’s current programmatic marketplace capabilities across all forms of television and video advertising, including Set-top Box Video on Demand and Connected TV.
Programmatic Display Market By Category
By Ad Format:
- Online Display
- Online Video
- Mobile Display
- Mobile Video
By Sales Channel:
- Real Time Bidding (RTB)
- Private Marketplaces (PMP)
- Automated Guaranteed (AG)
By Region:
- North America
- Latin America
- Western Europe
- Eastern Europe
- Asia Pacific Excluding Japan (APEJ)
- Middle East & Africa (MEA)
- Japan
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About Future Market Insights, Inc.
Future Market Insights, Inc. (ESOMAR certified, Stevie Award – recipient market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10-years.
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