The demand for live-streaming workout programs during a delayed lockdown was consistently increased by people’s growing desire for a better way of life with consistent food routines, improved medical care, and strenuous exercise. This is one of the main factors influencing the market for video-on-demand (VOD) services, according to Future Market Insights (FMI). FMI estimates that the market will outperform US$ 81 Bn by 2021.
A few video real-time features have an exercise plan to support healthy living, directed by shifting consumer preferences. For instance, in September 2020, Apple, Inc. unveiled a streaming project for wellness that works with Apple TV, Apple Watch, iPads, and iPhones. Online wellness classes are offered by this program.
It allows users to monitor all forms of exercise, including running, cycling, swimming, and many more. In this way, it is expected that the growing popularity of online wellness programs among children and individuals of all ages would result in amazing learning opportunities for video online service providers.
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A wide range of entertainment options are available for users of web-based real-time features, in addition to health and healthy living. Films and recordings have gained popularity over time among the available content. According to FMI, the recordings/movie fragment will contribute a larger portion of the revenue generated in the market for video-on-demand services.
Coronavirus Impact Analysis on Video on Demand (VOD) Service Market
The novel (COVID-19) pandemic positively affected media outlets. Countless buyers across the globe had expanded their spending on the ridiculous (OTT) stage, which brought about an expansion in the number of endorsers for video web-based suppliers.
The rising entrance of cell phones in created economies gave amazing learning experiences to video web-based features suppliers during the pandemic circumstance. Attributable to this reality, supporters can get video content from any place and whenever. This is additionally upheld by the way that Mobile Network Operators (MNO) have sped up the sending of portable broadband and LTE, particularly in arising nations in the APAC and MENA area.
Who is winning?
VOD specialist organizations have been exploring different avenues regarding content thoughts and advance to guarantee consistent streaming. For example, In July 2020, Amazon presented a live web-based feature for versatile web applications. This new intelligent video service (IVS) empowers clients to tweak and view recordings live from their own site or versatile application. This helps content makers and engineers to offer a solid, low-idleness live streaming experience across numerous review channels and gadgets without compromising video quality.
A portion of the main players working in the market is Apple, Inc., Amazon.Com, Inc., Netflix, Hulu LLC, Google LLC, Comcast Cable Management, LLC, DISH Network L.L.C, Vudu Sky UK Limited, The Walt Disney Company, HBO Max (AT&T), Viaplay (Nordic Entertainment Group) and others.
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Content-Type
- Subscription Video On Demand (SVOD)
- Advertising Video On Demand (AVOD)
- Transactional Video On Demand (TVOD)
- Others
Content-Type
- Music
- Video/Movie
- Sports
- Kids Content
- Others
Platform
- Smartphones/Tablets
- Smart T.V
- Laptops/PCs
Region
- North America
- Latin America
- Europe
- East Asia
- South Asia & Pacific
- Middle East & Africa (MEA)
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About Future Market Insights, Inc.
Future Market Insights, Inc. (ESOMAR certified, Stevie Award – recipient market research organization, and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments based on Source, Application, Sales Channel, and End Use over the next 10 years.
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