According to the latest market report by FMI, a market research and competitive intelligence provider, sales of oatmeal are estimated to reach a value of USD 10.23 billion by 2032 and estimated to be valued at US$5.3 Bn in 2022, surging at 6.8% CAGR during 2022 to 2032.
People’s hectic lifestyles increase demand for oat-based breakfast and other nutritious breakfast options. Sales of muesli and other nutritional foods with health benefits are rapidly increasing as people become more conscious of health issues.
Some emerging trends in the oatmeal market include demand for ready-to-eat meals, ready-to-cook meals, on-the-go meals, and nutritious meals. The oatmeal market size is projected to grow as oats are considered as healthy food for humans since they are abundant in antioxidants, vitamins, riboflavin, protein, iron, and fibre.
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Leading brands in oatmeal market are developing new oat-based products to meet the growing demand for healthier, more convenient breakfast options. During the forecast period, these factors are expected to boost the oatmeal market share.
Due to its health benefits, such as the inclusion of starchy carbs that are healthy for muscles and organs, the popularity of oatmeal is becoming increasingly popular. Additionally, as oatmeal has more protein than most other cereals, the sales of oatmeal is projected to grow rapidly by 2032.
The rising breakfast industry, as well as evolving eating patterns and a growing demand for oatmeal around the world, are expected to boost the global oatmeal market outlook significantly.
Oatmeal demand is expected to rise as a result of a shifting trend toward healthy breakfast items, as well as a wide variety of oatmeal accessible on the market at lower rates.
Furthermore, increased health awareness of the benefits of oatmeal consumption is expected to boost the global oatmeal market share. oatmeal consumption is constantly rising in underdeveloped countries.
Rising sales of oatmeal in emerging economies is likely to open up new growth prospects during the projection period. Organic oatmeal is expected to gain a greater market share and increase at a quicker rate than conventional oats in the next years, thanks to the growing trend of eating organic food.
Key Takeaways:
- North America is expected to have 38% oatmeal market share.
- The U.S. holds 65% oatmeal market share in North American market.
- Europe is expected to have 31% oatmeal market share by 2032.
- Germany holds 22% oatmeal market share in European market.
- Asia is expected to have 20% oatmeal market share.
- China holds 32% oatmeal market share in Asia.
- Market players are experimenting with new ways on increasing production capacity and also doing research and innovation to create products.
“ The increasing focus on the consumption of oatmeal in developed and developing regions such as North America and Asia market is likely to open lucrative opportunity for market players in the long run.” – Lead analyst at Future Market Insights.
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Competitive Landscape
Oatmeal has a competitive global market. To remain competitive, the oatmeal market players employ techniques such as product development and upgrades, as well as mergers and acquisitions. Competitors seek to boost the nutritional value of oatmeal products.
Some of the leading companies in the oatmeal market are Nestle, Kellogg, Weetabix, Attune Foods, Quaker Oats Company, Blue Lake Milling, Avena Foods, Bob’s Red Mill Natural Foods, Richardson International, Dr. McDougall’s Right Foods, General Mills, Sturm Foods, thinkThin.
Recent Developments in the Oatmeal Market:
- In September 2020, Happi Foodi launched a new line of oatmeal products in the United States to expand its existing meal options.
- In October 2019, FREEE, a gluten-free flour and food company, introduced new organic, gluten-free porridge oats to capitalise on the growing market for gluten-free and organic products in the United Kingdom.
- RXBAR, a leading protein bar manufacturer, made its foray into the breakfast cereal market with the launch of RX A.M. oats, a premium oatmeal option with extra protein, in August 2019. It’s available in a variety of flavours.
- In April 2021, Path of Life will introduce frozen steel-cut oats in two flavours. The two products are Organic Berry Steel Cut Oatmeal and Organic Apple Cinnamon Steel Cut Oatmeal.
Get More Valuable Insights
Future Market Insights, in its new offering, provides an unbiased analysis of the oatmeal presenting historical demand data (2017-2021) and forecast statistics for the period from 2022-2032.
The study divulges compelling insights on the oatmeal Market by Nature (Organic, Conventional), By Type (Quick/Instant Rolled Oats, Steel Cut/ Irish, Scottish oatmeal, Whole Oat Grains and Others), By Distribution Channel (Offline, Online Stores), and across seven major regions of the world (North America, Latin America, Europe, East Asia, South Asia, APEJ, and MEA).
Oatmeal Market by Category
By Nature, Oatmeal Market is Segmented as:
- Organic
- Conventional
By Type, Oatmeal Market is Segmented as:
- Steel Cut Oats
- Regular Rolled Oats
- Quick Oats
- Instant Rolled Oats
- Whole Oat Grains
- Scottish Oats
- Others
By Sales Channel, Oatmeal Market is Segmented as:
- Offline Sales Channel
- Supermarkets/Hypermarkets
- Departmental Stores
- Convenience Store
- Other Sales Channel
- Online Sales Channel
- Company Website
- E-commerce Platform
By Region, Oatmeal Market is Segmented as:
- North America
- Latin America
- Europe
- Middle east and Africa
- East Asia
- South Asia
- Oceania
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