The alcohol packaging market is expected to witness substantial growth, reaching a value of US$69.23 billion in 2032. It is projected to grow at a CAGR of 3.9% from its current value of US$47.23 billion in 2022.
Alcohol packaging involves the encapsulation and protection of alcoholic beverages for storage, distribution, and consumption purposes. Glass is emerging as one of the most popular materials for alcohol packaging due to its neutral reactivity, recyclability, and ability to be reused. Glass packaging prevents contamination and preserves the quality of alcohol over an extended period. Its permeability to oxygen and carbon dioxide makes it ideal for storing spirits.
Glass is non-porous and impermeable, ensuring that the flavor of alcohol remains unaffected by any interaction with the packaging material. This quality prevents any negative impact on the taste, aroma, and strength of the alcoholic beverage.
Metal cans are also gaining popularity as a packaging option for alcohol. They offer a visually appealing appearance through vibrant graphic printing and metallic luster. Additionally, metal cans provide a practical and cost-effective solution for storing and distributing alcoholic beverages, safeguarding them from spills and environmental factors that could lead to degradation.
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Primary packaging options for alcohol include glass bottles, PET bottles, tin cans, aluminum cans, and others. These packaging materials offer protection to alcohol and help maintain its quality.
However, the global alcohol packaging market may face challenges during the forecast period due to increased awareness campaigns highlighting the negative impacts associated with alcohol packaging.
In a recent industry report titled “Alcohol Packaging Market,” Future Market Insights provides insights into these factors along with future projections. The report incorporates comprehensive macro and micro-focused research conducted by a group of analysts and consultants.
“With rising intake of alcoholic beverages, the global alcohol packaging market is expected to grow on an impertinent note in the forecast period”, says an analyst from Future Market Insights.
Key Takeaways from Alcohol Packaging Market
- North America holds the largest market share due to the US witnessing an ever-increasing intake of premium alcoholic beverages inclusive of wines and spirits.
- Europe is witnessing a higher demand for flavored beer as a premium drink. Moreover, rising consumption of whiskey and French beer for giving impetus to the alcohol packaging market.
- The Asia-Pacific is expected to witness growth at a faster rate in the alcohol packaging market in the forecast period with newer market players coming with novel technologies. Along these lines, Hong-Kong-based Sustainable aims to go for zero-waste lifestyle as well as household products. The primary product is a drinking straw made up of naturally sustainable lepironia grass (a kind of bamboo grass found in abundance in Southeast Asia).
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Competitive Packaging
- Orora, in May 2022, did welcome grant from the federal government to go ahead with Australian first oxygen fuelled furnace project. This application of grant did extend support to planned construction of oxygen-fuelled furnace at Orora Glass manufacturing plant at Gawler (South Australia).
- Diageo PLC, in April 2019, did announce that it won’t be making use of plastic for beer brand ‘Guinness’, emphasizing on minimization of plastic waste. The company invested US$ 17 Million to introduce 100% biodegradable and recyclable cardboard for replacing plastic.
- Amcor Ltd., in March 2019, did acquire Bemis Company Inc. This combination would focus on creation of a staggering value proposition for employees, shareholders, environment, and customers.
- Parkway Brewing Company, in the year 2020, entered into collaboration with Ardagh Group, with the objective of producing 12-oz long-neck beer glass bottles in the US.
- Avallen (maker of Calvados) does aim to be the most sustainable spirit in the world by making use of sustainable packaging like recycled glass bottles and the discarded apple pulp labels.
Key Players
- Amcor plc.
- Crown
- Ardagh Group S.A.
- Diageo PLC
- BALL CORPORATION
- Berry Global Inc.
- Tetra Pak Group
- Saint-Gobain Group.
- O-I Glass, Inc.
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Key Segments
By Material Type:
- Metal, Glass
- Plastic
- Paper
- Others
By Type:
- Cans
- Kegs
- Bottles
- Jars
- Others
By Alcoholic Beverages:
- Distilled
- Vodka
- Tequila
- Rum
- Whisky
- Gin
- Others
- Un-distilled Fermented
- Beer
- Wines
- Cider
By Region:
- North America
- Latin America
- Asia Pacific
- MEA
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