The global anti-counterfeit packaging market is expected to reach a value of US$137.4 billion in 2022, with a robust compound annual growth rate (CAGR) of 11.9%. By 2032, the market size is projected to reach US$422.8 billion.
Brand owners are increasingly adopting anti-counterfeiting packaging solutions to maintain the integrity of their original manufactured products throughout the supply chain. Anti-counterfeit packaging can be applied directly to the product, its container, packaging, or labeling, ensuring that the packaging code applied by the original manufacturer remains unchanged and the product remains untampered.
Advancements in technology have led to the integration of innovative solutions with conventional packaging formats, including product authentication and track-and-trace elements.
The demand for anti-counterfeit packaging technology is particularly high in the healthcare, personal care and cosmetics, and food and beverage sectors, driven by increasing sales through online channels. Manufacturers need to differentiate their authentic products from counterfeit ones to ensure customers receive the desired quality. Security features integrated into products and packaging are becoming a major concern for manufacturers.
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Investments in the development of sophisticated and effective counterfeit protection solutions are boosting the growth of the anti-counterfeit packaging market. Counterfeit products pose economic losses and potential threats to consumers, making it a global threat to businesses. The pharmaceutical and cosmetic industries are among the most targeted by counterfeiters. Counterfeit cosmetic products can cause serious health issues, including skin ailments, infections, and allergies. Manufacturers and brand owners are incorporating anti-counterfeit features into their products to distinguish them from fakes. These features include both overt and covert elements that are difficult to copy.
Packaging manufacturers are also innovating packaging formats and utilizing technologies such as RFID labels, security seals, barcodes, and holograms to prevent counterfeiting. These measures enhance product security and ensure consumer safety.
“Increasing adoption of connective technology-based RFID tags in anti-counterfeit packaging, along with stringent trade regulations regarding material handling and product authentication will create opportunities for growth in the market,” says an FMI analyst.
Key Takeaways:
- By packaging format, bottles & jars segment is estimated to account for 27% of the total market share by the end of 2027.
- Based on technology, the mass serialization segment of the anti-counterfeit packaging market is expected to expand at a CAGR of 9.9%, reaching US$ 93.7 Bn by 2032.
- Sales of anti-counterfeit packaging in the healthcare sector will surge at a CAGR of 8.6% during the forecast period.
- Germany will dominate the Europe anti-counterfeit packaging market, accounting for 24% of the total market share by 2032.
- Total demand in India will account for 57% of the South Asia anti-counterfeit packaging market share by 2032.
By region, East Asia and South Asia are estimated to hold over 53% of the total anti-counterfeit packaging market share in the year 2032.
Market Benefits
- The study provides an in-depth analysis of the global anti-counterfeit packaging market along with the current trends and future estimations to elucidate the imminent investment pockets.
- The key market players along with their strategies are thoroughly analyzed to understand the competitive outlook of the industry.
- An extensive analysis of the market based on application assists in understanding the trends in the industry.
- The report presents a quantitative analysis of the market from 2022 to 2032 to enable stakeholders to capitalize on the prevailing market opportunities.
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Competition Landscape
- Avery Dennison Corporation,
- 3M Company and
- DuPont
- CCL Industries,
- Zebra Technologies Corporation,
- SATO Holdings,
- SICPA Holdings SA
- Intelligent Label Solutions
Are also some of the key players in the anti-counterfeit packaging market. The Tier 3 players in the market hold 65-75% of the total market share.
Regional Outlook:
- Germany is expected to dominate the Europe anti-counterfeit packaging market, holding 24% of the Europe market share by 2032. According to the report published by German Trade and Invest (GTAI), in 2020, 1.7 Billion EUR (US$ 1.8 Billion) was spent by food and beverage companies on innovation and product development in 2019.
- Total sales in the Indian market are slated to account for 57% of the South Asia anti-counterfeit packaging market by 2032. According to Invest India, the National Investment and Facilitation Agency, in terms of volume of pharmaceutical production the country ranks third globally.
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Anti-counterfeit Packaging Market by Category
By Packaging Format:
- Bottles & Jars
- Vials & Ampoules
- Blisters
- Trays
- Pouches & Sachets
- Others (Tubes, Syringes, etc.)
By Technology:
- RFID
- Security Inks & Coatings
- Security Seals
- Holograms
- Mass Encryption
- Barcode
- Mass Serialization
By End Use:
- Food and Beverage
- Healthcare
- Automotive
- Personal care & Cosmetics
- Electrical & Electronics
- Other Industrial
About FMI
Future Market Insights, Inc. (ESOMAR certified, Stevie Award – recipient market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10-years.
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