Stevia Market to reach USD 708.1 Mn by 2032, at a CAGR of 7.2% from 2022 to 2032. According to a new study by FMI, global sales of stevia are expected to reach ~ US$ 355 Mn in 2022. The rise in the demand for stevia can be attributed to its low-calorie content along with the growing demand for effective solutions to counteract lifestyle diseases such as diabetes and obesity.
The Stevia Market is experiencing remarkable growth, driven by the increasing global trend towards healthier and natural sweeteners. With rising concerns over sugar consumption and its impact on health, stevia’s popularity as a zero-calorie, plant-based alternative has surged in various food and beverage applications. The market’s expansion is expected to continue as consumers embrace healthier choices.
“Stevia is a natural, zero-calorie sweetener which is derived from the leaves of the plant Stevia rebaudiana. It contains active compounds known as steviol glycosides which is 30-150 times sweeter than sucrose. The active steviol glycosides are pH stable and heat-stable. The use of stevia as a sweetener is approved by various governments across the world. Stevia is found in more than 1,400 food and beverage products, which include soft drinks, juices, yogurts, confectionery, bakery and many more.”
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Stevia powder extract continues to have an impact on growth strategies due to its prolonged shelf life and ease of shipping. Manufacturers are concentrating their efforts primarily on this area, which also includes stevia mixes and glycosides, as the powder extract accounted for around 90% of the market in 2021.
While conventional stevia continues to hold a sizable market share, demand for organic varieties is anticipated to grow quickly in the upcoming years. The market for organic stevia is expanding due in part to rising health consciousness and consumer preference for healthy goods.
Numerous products—including dairy foods, baked goods, dietary supplements, drinks, packaged foods, confections, snacks, tabletop sweeteners, and others (electrolyte powder and pharmaceutical formulations)—use stevia. The huge application in beverages is probably responsible for a large portion of the producers’ profits.
WHO & Government Support for the Use of Stevia in the Food & Beverages Industry Boosting the Market Growth
The support from health organizations and governments is one of the key reasons for the growth of the stevia market. As today’s consumers interpret the safety of the product by looking for certifications and government approval, it becomes necessary for the manufacturers in the food and beverages industry to use appropriate ingredients to gain the trust of the consumers.
Stevia has received approval from various regulatory bodies to be used as a natural sweetener in a number of end-use applications, thereby offering significant impetus to the market growth.
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Key Companies Profiled:
Cargill Incorporated
Ingredion Incorporated
Koninklijke DSM NV
Tate and Lyle Plc.
Sunwin Stevia International, Inc.
GLG Life Tech Corp
Evolva Holding SA Nemours & Co
Archer Daniels Midland Company
Stevia Nutra Corp.
Manufacturers Emphasize on Building Consumer Trust through Transparency in Production
New technologies have provided consumers the accessibility to smart labels, through which, they can track the journey of the products. Consumers are nowadays asking food companies to increase the transparency of their products, going beyond free-from status, ingredients, and nutritional levels.
Buyers are demanding to understand the background of the products – from where and how the ingredients were sourced to the manufacturing of the end product. In the food and beverages industry, trust and transparency have become major challenges, as there aren’t any strict regulations and guidelines laid down by governments regarding clean labeling.
Companies have started using clean labeling as a catchword for promotional and marketing purposes, and have taken advantage of this to sell their products as clean label products. It is essential for manufacturers to adopt cleaner practices to sell their clean label food products without alienating the trust of consumers.
This study by FMI offers insights into the stevia market for the forecast period of 2022-2032. The stevia market is projected to record a CAGR of ~ 7.2% during the predefined timeframe.
Global Stevia Market by Category
By Nature, Global Stevia Market is segmented as:
- Organic Stevia
- Conventional Stevia
By Type, Global Stevia Market is segmented as:
- Liquid Extract
- Clear
- Dark
- Powder Extract
- Stevia Blends
- Glycoside (40%-79%)
- Glycoside (80% and above)
- Stevia Leaves
By Application, Global Stevia Market is segmented as:
- Dairy Food Products
- Bakery Products
- Beverages
- Packaged Food Products
- Dietary Supplements
- Confectionery Products
- Snacks
- Table Top Sweeteners
- Others (Electrolyte Mixes and Medicinal Formulations)
By Region, Global Stevia Market is segmented as:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- Middle East & Africa
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