In 2023, the A2 milk market is estimated to expand from US$ 2036.6 million. The market is expected to exceed US$5120.9 million by 2033, growing at a 9.5% CAGR during the forecast period.
The rising dairy industry and increased dairy product availability are the primary drivers of A2 milk market expansion. The growing health-conscious population, as well as consumer concerns about the gastrointestinal problems associated with ordinary milk containing A1 beta-casein protein, are propelling the A2 milk market forward. Many people who have trouble digesting milk and experience bloating prefer A2 milk since it is easy to digest and contains A2 beta-casein protein.
The A2 Milk Market is expanding rapidly as people seek digestive-friendly and nutritional milk alternatives. A2 milk contains A2 beta-casein protein rather than A1 protein, which some people find easier to digest. Market growth is being driven by rising lactose intolerance awareness and increased demand for natural and nutritious products.
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Other factors, such as rising disposable income and increased awareness of the health benefits of A2 milk, such as boosting immunity, increasing metabolic rate, promoting mental growth, and use in bakeries and confectioneries, will all contribute to the A2 milk market growth. Moreover, the expansion of the A2milk product portfolio and the increase in hypermarkets, supermarkets, and online stores are expected to create a lucrative A2 milk market opportunity. The limited market presence of A2 milk is expected to create opportunities in this market as distribution can be expanded globally.
Restraints to A2 milk market growth include:
- The high cost of A2 milk.
- The availability of cheaper and vegan alternatives.
- A lack of proper evidence regarding the benefits of A2 milk.
- A lack of consumer awareness complicates the issue.
FMI envisions North America will persist to rank among the top economies throughout the forecast period. In the United States, manufacturers’ ingredients are getting more attention. The growing popularity of healthy foods has prompted companies in the United States to diversify their portfolios. The trend of smaller companies being acquired at a lower cost is likely to continue soon.
Key Takeaways:
- The liquid form of A2 milk could account for 84.6% of the form segment A2 milk market.
- For the end use application segment, infant formula accounted for 22.40% of the A2 milk market.
- Carton packaging comprises 57.9% of the A2 milk market’s packaging segment.
- The United States may have a monopoly on the A2 milk market, accounting for 35% of the total.
- Japan regulates 10% of the A2 milk market.
- Australia handles 2.3% of the A2 milk market.
- During the projected period, the China market is anticipated to expand at a CAGR of 9.1%.
- During the projected period, the India market is anticipated to expand at a CAGR of 8.7%.
- During the projected period, the U.K. market is anticipated to expand at a CAGR of 7.8%.
- Germany has a 31% market share in the A2 milk market.
Competitive Landscape:
Companies are making an investment more in R&D to introduce new flavours into the A2 milk market. Aside from that, players are diversifying their product portfolios by expanding their global operations and strengthening their distribution channels.
Fonterra Co-operative Group Limited, The A2 Milk Company Limited, PURA, Dairy Farmers, Jersey Dairy, Vietnam Dairy Products Joint Stock Company, Freedom Foods Group Limited, Gujarat Cooperative Milk Marketing Federation Ltd., Vedaaz Organics Pvt. Ltd., and Provilac Dairy Farms Private Limited seem to be just a few of the major players of the A2 milk market.
Recent Development:
| Date | Company | Strategy | Details |
| 2019 | A2 Milk Company | Product Launch | The A2 Milk Company, a leading A2 milk producer in Australia, has introduced chocolate flavour reduced fat A2 milk in the US market. |
| February 2018 | A2 Milk Company | Partnership | A2 Milk Company Limited announced a strategic partnership with Fonterra Co-operative Group Limited, New Zealand’s largest dairy company, to increase the availability of A2 milk in Australia, New Zealand, and other parts of Asia Pacific. |
| April 2018 | Vietnam Dairy Products Joint Stock Company | Product Portfolio Expansion | Vietnam Dairy Products Joint Stock Company introduced a new product, ‘probiotic drink probi’ with blueberry flavour, to expand its product portfolio. |
| October 2018 | Nestlé SA | Launch | Nestlé SA will launch its own brand of A2 baby milk in Australia and New Zealand in October 2018, competing with Auckland-based dairy company a2 Milk Co. Ltd., which has a dominant market share in the region. |
| August 2018 | Vinamilk | Launch | Vinamilk released the first A2 milk in Vietnam. It will be available in a variety of countries, including Australia, China, and New Zealand. |
| 2019 | Julebao | Launch | Julebao released Zhizhen A2 milk powder. This product is made from the company’s cattle. |
| March 2020 | A2 Milk Company | Licencing Agreement | The a2 Milk Company, an innovative dairy nutrition company that helps people live better lives by leveraging the benefits of the A2 protein, is pleased to announce a licencing agreement that will allow a2 Milk® to enter Canada. |
| December 2020 | A2 Milk Company | Acquisition | The a2 Milk Company (a2MC) has agreed to buy a 75% stake in Mataura Valley Milk (MVM), a dairy nutrition company based in Southland, New Zealand. |
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Key Segments
Nature:
- Organic
- Conventional
Form:
- Liquid
- Powder
Application:
- Infant Formula
- Dairy Product
- Butter
- Cheese
- Yogurt
- Milk Powder
- Ice Cream
- Others
- Bakery & Confectionery
- Milk & Milk-based Beverages
Packaging:
- Glass Bottles
- Plastic Bottles & Pouches
- Carton Packaging
- Cans
Distribution Channel:
- B2B
- B2C
- Store-based Retailing
- Hypermarkets/Supermarkets
- Grocery Stores
- Convenience Stores
- Specialty Stores
- Online Retailing
- Store-based Retailing
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