The global automotive head-up display market is expected to attain a valuation of US$ 1.3 billion in 2023 and is projected to reach US$ 6.4 billion by 2033, trailing a CAGR of 17.2% during the forecast period.
Due to the increasing use of HUD in pick-up trucks and expanding awareness of the importance of driver and passenger safety, the automotive HUD market in the United States is anticipated to rise in the future years. In addition, more and more auto accidents are encouraging the American automotive industry to embrace head-up displays. Market growth in the area is anticipated to occur between 2023 and 2033 at a CAGR of 16.8%.
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The automotive industry is swiftly adopting the era of mobility 4.0, marked by the emergence of CASE technologies (connected, autonomous, shared, and electric), increasing sustainability trends, and evolving customer behavior.
Global sales of luxury and premium vehicles are increasing due to the rise in disposable income of consumers, while utility vehicles are gaining popularity worldwide. These factors are driving the growth of the automotive head-up display (HUD) market. Moreover, the increasing affordability of cars among low- and middle-class consumers is further expected to propel market growth.
The market is significantly expanding due to increased awareness of road vehicles and passenger safety. Features such as on board cameras, alert signals, speed limits, and navigation help prevent driver distractions while driving.
Utilizing head-up displays can avoid accidents caused by drivers checking in-vehicle displays and provide excellent driver safety. The growing demand for connected vehicles acts as a significant driver, fuelling the growth of the global automotive head-up display market during the forecast period.
Automotive HUDs are used to enhance safety during flights with limited visibility and ground-based obstacles. They aid in landing by providing the pilot with information about the flight path, safe landing position, and proximity to other aircraft. Moreover, this leads to a high demand for automotive head-up displays globally. The desire for an improved driving experience is also fuelling market growth further.
Key Takeaways
- The United States automotive head-up display industry is projected to expand with a CAGR of 16.8% from 2023 to 2033.
- The demand for automotive head-up displays in China is expected to capture a CAGR of 17.1% during the forecast period.
- By dimension, the 3D segment is projected to expand with a CAGR of 19.6% between 2023 and 2033.
- Germany is expected to secure a CAGR of 17% throughout the forecast period.
Increasing sales of luxury and premium vehicles are expected to fuel the demand for automotive head-up displays during the forecast period – Anticipates an FMI Analyst.
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Competitive Landscape
The market for automotive head-up displays is highly competitive, with numerous prominent industry players making substantial investments in increasing their manufacturing capabilities.
The key industry players operating in the market are
- Continental AG
- Denso Corporation
- Nippon Seiki Co., Ltd.
- Visteon Corporation
- Delphi Automotive LLP
- Garmin Ltd.
- MicroVision, Inc.
- LG Display Co., Ltd.
- Hyundai Mobis
- KYOCERA Corporation
- Harman International
- Panasonic Corporation
- Robert Bosch GmbH
- Valeo
- JVCKENWOOD Corporation
Recent Developments in the Automotive Head-up Display Market
- In May 2022, Panasonic Automotive Systems announced that Nissan Motor has adopted their 11.5-inch windshield head-up display (WS HUD) for their new Ariya crossover electric vehicle (EV).
- Panasonic Automotive introduced a new augmented-reality HUD in January 2021. This advanced HUD can display lane edges, road objects, and other crucial information for drivers. Powered by AI, it shares relevant information with the driver and can autonomously identify obstacles such as vehicles, pedestrians, or trash cans.
- Hyundai Motor Company launched a cluster-less head-up display (HUD) in June 2021. This innovative HUD incorporates optical glass installed in the dashboard and angled toward the driver, providing improved visibility.
- In 2021, Audi revealed plans to introduce an augmented reality (AR) heads-up display (HUD) in the Audi Q4 e-Tron electric vehicle. The HUD might generate a virtual image that appears to float around ten meters ahead of the driver. Audi claims that this overlaid image might effectively and quickly convey information without confusion.
Key Segments Profiled in the Automotive Head-up Display Market
By Product Type:
- Windshield
- Combine
By Technology:
- Augmented Reality
- Conventional
By Vehicle Type:
- Midsize
- Luxury
- Sports Utility Vehicle
- Commercial Vehicle
By Dimension:
- 2D
- 3D
By Sales Channel:
- Original Equipment Manufacturers (OEM)
- Aftermarket
Key Regions Covered:
- North America
- Latin America
- Western Europe
- Eastern Europe
- South Asia and Pacific
- East Asia
- The Middle East and Africa
About the Automotive Division at Future Market Insights
The automotive team at Future Market Insights offers expert analysis, time-efficient research, and strategic recommendations to provide authentic insights and accurate results to help clients worldwide. With a repertoire of over 100+ reports and 1 billion+ data points, the team has been analysing the industry lucidly in 50+ countries for over a decade. The team provides a brief analysis of key trends including competitive landscape, profit margin, and research development efforts.
About Future Market Insights (FMI):
Future Market Insights, Inc. (ESOMAR certified, Stevie Award – recipient market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10 years.
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