The pre-gummed labels market is witnessing steady growth due to its convenience and ease of use in various industries. These labels come with a pre-applied adhesive backing, eliminating the need for manual gluing during application. With rising demand for efficient labeling solutions, pre-gummed labels have become a preferred choice for packaging, logistics, and retail sectors.
Their time-saving features enhance productivity in high-volume production environments. Additionally, the market’s growth is fueled by increasing e-commerce activities and the demand for reliable shipping labels. As manufacturers focus on eco-friendly options, pre-gummed labels made from sustainable materials gain traction, driving the market’s expansion.
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In 2023, the market for pre-gummed labels is projected to reach a value of US$ 32.2 billion, and between 2023 and 2033, it is projected to grow at a CAGR of 4.7% to reach US$ 51 billion. Pre-gummed label sales increased with a 3.9% CAGR from 2018 to 2022, which showed market expansion.
It is well recognised that pre-gummed labels improve the aesthetic qualities of food and beverage packaging brands. Labelling and packaging are crucial to the sale of goods since they aid in grabbing customers’ attention. Marketers primarily use them to persuade potential customers to buy the goods.
Pre-gummed labels are made up of three different layers, a layer of adhesive, release liner, and the face material. Pre-gummed labels impart various benefits when considering the packaging and labeling of the product, like they are easy to use, manufactured using accurate dimensions, and have an excellent finishing giving out sharp and precise edges. All these factors are further expected to benefit into increasing the growth of pre-gummed labels consumption to new highs.
What are the Key Trends Impacting Growth of the Pre-gummed Labels Market?
In today’s world, linerless labeling systems are receiving huge popularity as they successfully eradicate the need for non-recyclable release liners and also help in reducing the costs.IT trends of digitization and modernization can also fuel market growth. RFID technology is expected to grow the market at a higher pace.Also, many retail industries are now going digitally or on the online/e-commerce platform to increase their sales by promoting their products, which in turn is setting a trend for the pre-gummed labels market for the instant packaging, labeling, and shipping of the product. An e-commerce platform is used by many industries like, manufacturers, suppliers, and others, which significantly boost the demand for the pre-gummed labels.
Nowadays, the use of sustainable materials as a result of public concern over the disposal of waste packaging and labeling is gaining huge attention in the labeling industry. The rise in the initiatives taken of using recycled paper, plastics, and bioplastics is also setting a trend to the pre-gummed labels market.
How can Pre-gummed Labels Improve the Process When Compared to the Manual Process of Labeling?
Pre-gummed labels are already or in-advanced attached by the manufacturer of the product with the help of the technological advancement in the packaging industry.It employs the use of the equipment and different types of machinery to avoid the manual process of labeling which in turn results in time-saving and also improvement in adds more value to the label features or characteristics, like accurate size (dimensions) and shapes and the sharp edges.
Also, at a time pre-gummed labeling process can handle many products or packaging boxes to be labeled as compared to the manual gumming process of labels, thereby looking towards the improvements or advancements in the product as a label and process, it is anticipated to grow the pre-gummed labels market to great extent.
How will the use of Pre-gummed Label Technology cater to the Labeling Industry?
In recent times, the automation process in the majority of industries is the major trend that is uplifting the pre-gummed labels market which in turn is favorable in saving time in product packaging and labeling. High growth in the transportation and logistics/supply chain is expected to raise the market growth for the pre-gummed labels.
Furthermore, the regulation regarding the labeling industry has become more stringent in recent years which is very important for the businesses that operate in the labeling industry to work with a proper label management system that ensures to maintain of a validated and compliant labeling solution. Customization in the labeling requirements can also add to the market expansion.
Demand and growth in flexible packaging are also catering to the market on the positive side. Pre-gummed labels nowadays are majorly used on many products in food and beverages, industrial, healthcare, and many more. The majority of the labeling industries aim to achieve the best quality labels over their product in terms of appearance and quality aspects which again in turn are expected to positively grow the market.
What are the Key Challenges that may hinder the growth of the Pre-gummed Label Market?
The cost of the pre-gummed label is quite high as compared to the traditional label, which may cause a barrier to the growth of the market.
Lack of awareness about various types of labeling techniques can also impact the pre-gummed label market. Countries devoid of the latest technology with the unavailability of equipment/types of machinery can be a challenge to the pre-gummed labeling market.Also, increased cost for labeling using automation technology can act as a barrier towards the growth of the pre-gummed label market.
So, unawareness of the trends in the labeling industry, devoid of the latest technology in the labeling industry and increased cost for the pre-gummed label production can hinder the market restraining its growth.
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Competitive Landscape:
Key players are
- Americk Packaging Group
- Constantia Flexibles Group Gmbh
- SVS Labels
- CCL Industries Inc.
- H.B. Fuller Company
- Muroll GmbH
- Royston Labels Ltd.
- UPM-Kymmene Oyj
- Henkel AG & Co.
- Mondi Group
- S&K LABEL CCL Industries Inc.
- Avery Dennison Corporation
- Multi-Color Corporation
- Coveris Holdings S.A
- Huhtamaki OYJ
- Fuji Seal International, Inc.
What strategies are the Key Players adopting for Increasing their Market Share in the Pre-gummed Labels Market?
Technology advancements, product development, growth and expansion of the industrial sector, and acquisitions are some of the strategies fueling the market share for the pre-gummed label market.
- In August 2020, Geostick acquired the pre-gummed label division of iPB Printing B.V. to focus on flexible packaging and also to improve the market position.
- In March 2020, Plasztik-Tranzit Kft successfully acquired Coveris which is a producer dealing in the food industry for flexible packaging solutions. This partnership between the both is thereby expected to develop a place for superior technology packaging manufacturing in the Eastern Europe region to enhance the production quantity of the medical, food, and film end-markets.
Why will the Asia-Pacific Generate Significant Demand for the Pre-gummed Labels Market?
The Asia-Pacific region is expected to witness growth in the forecast period with rapid and continuous growth in the retail (e-commerce) industry with the growing demand for packaging with the use of pre-gummed labels. Furthermore, an increase in the per capita income, changing lifestyle, rising consumption of packed products, and industrialization are expected to create massive opportunities for growth in the pre-gummed market.
Also, continuous developments and upgradations in the technology in packaging industry is expectedto gain huge demand for the pre-gummed labels market.
How has COVID-19 impacted the Growth of the Pre-gummed Label Market?
The E-commerce industry has greatly influenced a positive growth in the pre-gummed label market due to the COVID-19 situation with an increase in the labeling industry. Also, the pharmaceutical industry has evolved like anything in manufacturing medicines in the pandemic situation. Other industries such as food, industrial, etc. have also experienced growth in the pre-gummed labels market. Logistics/ supply chain and the transport facilities were highly impacted due to the pandemic situation thus, making it difficult to run businesses for many industries/sectors. In the later part of the pandemic situation, removal of restrictions pulled by the government is proven to give relaxation to the e-commerce business thereby uplifting the growth of the labeling industries, and also the production of the pre-gummed labels is increased accordingly.
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Key Segments of the Pre-gummed Label Market covered in the Report:
Based on the Material:
- Paper
- Plastic
Based on the Composition Type:
- Release liner
- Adhesive layer
- Face stock
Based on the Product Type:
- Linerless
- Release layer
Based on the Nature Type:
- Removable
- Permanent
- Repositionable
Based on the End-use:
- Food & Beverages
- Pharmaceuticals
- Home & Personal Care
- Others
Based on the Region:
- North America
- Latin America
- Europe
- South Asia
- East Asia
- Oceania
- Middle East & Africa
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