The social media influencer industry is experiencing rapid expansion within the flourishing social media market. Influencers wield significant impact, setting trends followed by their vast follower base. A notable trend, particularly in the cosmetic sector, revolves around nail art, propelling the thriving nail polish market. Consequently, the demand for nail polish packaging is witnessing a substantial upsurge, with a projected CAGR of 4.2%.
Several factors contribute to this growth trajectory. Working women’s increasing preference for nail polishes with quick-drying, chip-proof, and long-lasting properties is a key driver. Moreover, consumers are shifting towards natural and organic nail polish options, driven by health-conscious choices. The growing emphasis on self-grooming, coupled with the burgeoning manicure, pedicure, and nail art industries, further fuels this demand. Additionally, the expanding e-commerce sector amplifies the market’s reach.
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The nail polish packaging market, while facing limited prospects amid the COVID-19 pandemic from 2020 to 2022, has rebounded since mid-2021. Overcoming this setback, the market is projected to maintain a robust growth trajectory, with an expected CAGR of over 4.2% until 2032. This resurgence reflects the enduring appeal of nail art trends and the influencer-driven cosmetic preferences in an evolving digital landscape.
As, there are variety of nail polish present in the market, to differentiate, nail polish manufacturers are depending on packaging manufacturers to bring out such packaging solution that wins on shelf competition. One of the trend of the nail polish packaging market, is that consumers are preferring decorative bottles, elongated caps over conventional nail polish bottles.
Nail polish packaging manufacturers are using different packaging materials like glass, plastics, and other material. Consumers are showing interest in nail art and investing more in do it yourself fashion trend.
Global Nail polish packaging market: Regional analysis
Global nail polish packaging market is segmented into seven regions including North America, Latin America, Eastern Europe, Western Europe, Middle East and Africa (MEA), Asia Pacific excluding Japan (APEJ) and Japan. In Asia Pacific region, nail polish packaging market is showing growth, as consumers are spending more on salons, nail Spas, this rises demand the nail polish.
So, nail polish packaging manufacturer have great scope to develop the market in this region. In North America, there is a constant demand for the nail polish, thus the constant growth of the nail polish packaging market over this region. Majorly manufacturers depend on e-commerce sites for sales.
Changing lifestyles of consumers over the Middle East and Africa region is rising demand of the nail polish over the region, as there is less competition for local packaging manufacturers, there is scope for global nail polish manufacture to establish market over this region.
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Global Nail polish packaging market: Key Players
Some of the key players of nail polish packaging manufacturers are Gerresheimer AG, Amcor Ltd, Silgan Holding, Shandong Dingxin Glass Co., Ltd.
The research report presents a comprehensive assessment of the market and contains thoughtful insights, facts, historical data, and statistically supported and industry-validated market data. It also contains projections using a suitable set of assumptions and methodologies. The research report provides analysis and information according to market segments such as geographies, application, and industry.
The report covers exhaust analysis on
- Market Segments
- Market Dynamics
- Market Size
- Supply & Demand
- Current Trends/Issues/Challenges
- Competition & Companies involved
- Technology
- Value Chain
Regional analysis includes
- North America (U.S., Canada)
- Latin America (Mexico. Brazil)
- Western Europe (Germany, Italy, France, U.K, Spain)
- Eastern Europe (Poland, Russia)
- Asia Pacific (China, India, ASEAN, Australia & New Zealand)
- Japan
- Middle East and Africa (GCC Countries, S. Africa, Northern Africa)
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The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.
Global Nail polish packaging market: Segmentation
The global nail polish packaging market is segmented on the basis of material type, packaging type and end use
On the basis of product type, nail polish packaging market are segmented into:
- Glass
- Plastics
- Others
On the basis of packaging type, nail polish packaging market are segmented into:
- Premium nail polish packs
- Standard nail polish packs
On the basis of end use, nail polish packaging market are segmented into:
- Nail SPAs
- Salon
- Homecare
- Others
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