According to Future Market Insights (FMI), the gluten-free oats market valuation is likely to increase from US$ 168.3 million in 2023 to US$ 359.0 million by 2033. Overall gluten-free oat sales are projected to surge at a CAGR of 7.9% from 2023 to 2033.

Rising consumer desire for gluten-free food products as a result of gluten intolerance and the adoption of healthy lifestyles is a major factor propelling the worldwide gluten-free oats market ahead.

Gluten sensitivity and celiac disease, an inflammatory condition of the small intestine, necessitate a gluten-free diet. Eating gluten-free oats offers energy, lowers cholesterol, and improves digestion. They are high in fibre and other nutrients.

Muesli, a frequent gluten-free meal, is generally healthful and can promote weight loss when consumed in the appropriate quantities and combinations with other foods. Gluten-free meals lack the “gluten” protein found in grains such as rye, barley, and wheat.

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Growing awareness about the benefits of eating gluten-free products and increasing government initiatives are expected to boost gluten-free oat sales during the projection period.

Similarly, rising prevalence of gluten allergies and availability of a variety of products in the market will positively influence gluten-free oats market.

Key Takeaways from the Report:

  • Global sales of gluten-free oats are slated to rise at 8% CAGR during the forecast period.
  • By product type, rolled oats segment is anticipated to hold around 35% of the global market in 2023.
  • Based on flavor, the flavored gluten-free oats segment is expected to account for 70% of the revenue in the global market in 2023.
  • The United States holds a prominent share of 18.5% of the gluten-free oats market.
  • China holds around 50% of South Asia gluten-free oats market.
  • Gluten-free oats demand in India is forecast to rise at a significant pace over the next ten years.

Restraints Could Lead Consumers to Prefer Alternatives

Future years can witness declining oat acreage as grain growers in the United States are switching to more profitable crops such as maize.

Canola, flax, lentils, and durum wheat are among the alternative crops that are commanding higher prices and luring oats growers, according to a Bloomberg news piece. These agricultural changes can have a cumulative effect, resulting in high-quality oat shortages.

Oats are being sourced from new suppliers due to shortages, several of which are located overseas and may not adhere to the same food quality requirements as the United States or Canada.

Oat products manufactured during this shortage may or may not be gluten-free due to a lack of quality control over new oat imports. Gluten-free oats are harvested and processed from the highest-quality kernels in the field, making them the most labor-intensive and costly oat crop. Prices for high-quality oats have risen as a result of inadequate supply and rising demand.

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Key Players Invest in Research & Development to Increase their Profits

Currently, alternative products are competing for market dominance, so it is essential to invest in research and development activities. For instance, there are government agencies dedicated exclusively to the research and development of oat grains. One such organization in Canada is the Prairie Oat Growers Association (POGA).

Canada is one of the leading producers of oats. It has numerous ongoing projects aimed at promoting Canadian oats. One of them is the integrated weed control strategy designed to increase oat production. This will open a wide array of opportunities.

Who is Winning?

Leading manufacturers of gluten-free oats include The Quaker Oats Company, Bob’s Red Mill Natural Foods, General Mills, Inc., Nature’s Path Foods, Inc., B&G Foods, Inc., Bakery on Main, General Mills, Inc., and Others.

 

Key Market Developments:

  • In March 2021, Bob’s Red Mill Natural Foods introduced new gluten-free, single-serve instant oatmeal packets in three flavors: Brown Sugar & Maple, Apple Pieces & Cinnamon, and Classic. The new products offer a cleaner nutritional panel and lower sugar content than top competitors.

Get Valuable Insights into Gluten-free Oats Market

FMI, in its new offering, provides an unbiased analysis of the gluten-free oats market presenting historical demand data (2018 to 2022) and forecast statistics for the period from (2023 to 2033). The study divulges compelling insights on the demand for gluten-free oats market based on product type (rolled oats, whole oat groats, instant oats), flavor (flavored, natural), and price range (economy, mid-range, premium) across several regions.

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About the Food & Beverage Division at Future Market Insights

Expert analysis, actionable insights, and strategic recommendations – the Food & Beverage team at Future Market Insights helps clients from all over the globe with their unique business intelligence needs. With a repertoire of over 1,000 reports and 1 million+ data points, the team has analyzed the food & beverage industry lucidly in 50+ countries for over a decade. The team provides end-to-end research and consulting services; reach out to explore how we can help.

About Us

Future Market Insights (ESOMAR certified market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10-years.

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