During the forecast period, the kombucha tea market is expected to grow at a steady CAGR of 12%. The market is expected to generate US$ 1.72 billion in revenue in 2023, with a value of US$ 5.4 billion by 2033.
One of the main factors influencing the global kombucha tea market is the rising need for convenient packaging. The demand for on-the-go food items has increased globally due to busy lifestyles and time constraints.
As a result, kombucha tea that can be carried in the pocket is selling well. Key businesses are incorporating appealing packaging to take advantage of this, extending the storage shelf life of kombucha tea.
Furthermore, kombucha tea manufacturers are always introducing new flavours to consumers. Kombucha tea was created to suit consumer demand for a healthy beverage while retaining the original product’s flavour, taste, texture, and nutritional benefits.
The Kombucha Tea Market is witnessing remarkable growth as health-conscious consumers seek natural and functional beverages. Kombucha’s probiotic-rich composition and potential health benefits, including gut health improvement and antioxidant properties, drive its popularity. As the demand for healthier and refreshing drinks rises, the market for Kombucha is expected to continue expanding, offering diverse flavors and innovative product offerings.
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Key Takeaways from Market Study
- Organic kombucha tea is expected to grow at a lucrative 13.8% CAGR during the forecast period.
- North America kombucha tea market is expected to dominate the global market in 2022, with a share of around 24.1% by 2032
- In terms of sales channels, modern trade is expected to have a dominant share in 2022
- Online retail stores are expected to grow at a rapid pace during the forecast period.
- In terms of product type, green tea is expected to dominate the global market in 2022
- Black kombucha tea is expected to grow at a rapid pace during the forecast period.
“Manufacturers of kombucha tea are focusing on increasing product transparency. They are also putting together dedicated teams to devise legal marketing strategies to ensure proper kombucha tea representation to woo consumers.” says a Future Market Insights analyst.
Competitive Landscape
Kombucha tea manufacturers are introducing new products to cater to consumers’ diverse preferences and tastes. Kombucha tea market trends such as changing consumer preferences toward non-alcoholic beverages and increased consumption of healthier beverages, key players are focusing on expanding their product portfolio.
Explore More Valuable Insights
Future Market Insights, in its new report, offers an impartial analysis of the global kombucha tea market, presenting historical data (2017-2021) and estimation statistics for the forecast period of 2022-2032.a
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Kombucha Tea Market by Category
By Nature:
- Organic
- Conventional
By Product Type:
- Green Tea
- Black Tea
- Oolong Tea
- Others
By Flavor Type:
- Regular/Unflavored
- Flavored
By Sales Channel:
- Modern Trade
- Convenience Stores
- Traditional Grocery Stores
- Specialty Stores
- Online Retail Stores
- Others
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- Middle East and Africa
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