The Cross Training Shoes Market is estimated at USD 318 million in 2022 and is projected to reach USD 439.9 million by 2032, at a CAGR of ~3.3% from 2022 to 2032.
Cross-fit training has surged in popularity across the UK, offering a dynamic mix of aerobics, high-intensity interval training (HIIT), weightlifting, and flexibility-enhancing exercises.
With an increasing number of individuals seeking to adopt a healthier lifestyle, this fitness trend has led to the establishment of specialized gyms and dedicated cross-training sections in existing fitness centers, all led by professional trainers. To keep up with the demands of explosive and rapid exercises in these training routines, people are now favoring cross-training shoes over regular gym or training shoes.
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The cross training shoes market is fuelled by the increasing awareness of healthy lifestyle and fitness all over the world. The cross fit training focuses on developing strength and endurance by utilising different exercises and training methods. This type of training is commonly done by athletes. Athletes prefer cross training as they have to build endurance and increase stamina, and just practicing same type of exercise will not give desired results.
Off seasons and weather conditions are the two main factors that athletes include cross training in their routine. To tackle the harsh weather conditions, manufacturers are focusing on designing the shoe for their durability as well as functionality.
These shoes are also getting popularity among gym goers, who are following gym routines and including HIIT and many other active exercise types. As the cross training gyms and training camps are established all over the world, the demand for the cross training shoes is also increasing.
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Key manufacturers are producing shoes with number of features and special designs, which will attract customers. The marketing campaigns like collaborations and endorsements are also helping in increasing sales.
The biggest threat to the cross training shoes market is the availability of counterfeit products. The fake manufacturing companies provide low quality shoes in low cost. As the material used for making these shoes is not up to standards, they get damaged if used roughly. These factors affect the genuine manufacturers and decrease the sales.
Key Takeaways from the Cross Training Shoes Market Study
- Elastic closure type of cross training shoes are popular among customers, as they are easy to put on and take off. Also, the elastic band keeps the shoe from moving too much and provides a comfortable fit.
- Resin is commonly used for making soles of cross training shoes. the resin material is durable, flexible and light weight, making it an ideal choice for making an all-purpose gym shoes.
- Cross fit shoes made from mesh are more popular than the synthetic material. The reason being light weight and breathability of mesh is far superior than any other type of material.
- In the case of regional analysis of regions like the North America and Asia is expected to gain traction in the light up shoes market.
“the cross training shoes are gaining popularity, as more and more people are turning towards cross fit exercises. The demand for the cross training shoes will increase, as the world is going back to the normal routine.” Says an FMI Analyst.
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Impact of COVID-19 on the Market
COIVD pandemic led closure of public places and many businesses for containment of virus. The international trades along with local market places were also closed. All these factors harshly affected the cross training shoes market.
Because the sales routes were stopped, the manufacturers were forced to retain the products in warehouses. There was no practical need for athletic footwear, therefore demand fell. People chose comfortable footwear such as slippers and sandals at home, which had an impact on the total footwear market. As major sporting events were cancelled and facilities were closed, the largest market for cross training shoes vanished. All of these issues contributed to a reduction in global cross training shoe sales and market demand.
Who is winning?
Leading players operating in the Cross Training Shoes market Nike Inc., New Balance, Adidas, ASICS, Skechers, Reebok, ON, HOKA, PUMA SE, Under Armour, Inc., GeoX S. p. A, Crocs, Vans, Converse, Wolverine and among others.
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