The Turkey Medical Tourism Market is expected to be worth US$ 3,751.6 million in 2023. It is projected to cross US$ 6,670.5 million by 2033, growing at ~5.92% CAGR from 2023 to 2033.
Turkey medical tourism industry is expected to surge rapidly during the forecast period. This is due to a range of factors, including the diverse and comprehensive range of medical treatments. The rising awareness and emphasis on personal well-being and appearance is also expected to positively impact the market.
The medical tourism market is experiencing significant growth due to the increasing number of medical tourists choosing the country for their healthcare needs. This trend is driven by several factors that have established Turkey as an attractive destination in the global medical tourism landscape.
The Turkish government has also implemented a range of initiatives to foster and promote the growth of medical tourism in the country. These initiatives are designed to enhance the quality of healthcare services and improve infrastructure. These changes also hope to attract international patients, and position Turkey as a competitive and reliable destination for medical tourism.
To ensure patient safety, quality of care, and ethical practices, the Turkish government has established a robust legal and regulatory framework
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The market is highly competitive, with a large number of companies offering a wide range of services. Some of the key players in the Turkey medical tourism industry include Acıbadem Hospitals Group, Memorial Hospital Group, Florence Nightingale Hospitals, and others.
Key Takeaways from the Turkey Medical Tourism Market Study
- In terms of service type, medical procedures and treatments category represents the leading share in the market, accounting for 28.5% of the market.
- By booking channel, online booking method, representing 45.3% of the total demand for bookings.
- In terms of tourist type, international trips make up the majority, representing 51.4% of the total demand.
- In consumer orientation, women represent a significant share of the demand, accounting for 51.5% in the Turkey medical tourism industry.
“Continuous expansion of medical treatments and procedures in Turkey is providing consumers with the confidence to travel to the country for their medical needs. Affordability of medical treatments as well as government initiatives in Turkey is creating a favorable environment for both patients and healthcare providers.” – says a lead FMI analyst
Impact of COVID-19 on the Market
The COVID-19 pandemic had a significant impact on the market, as the implementation of travel restrictions and the global suspension of elective surgeries were the key causes of the impact.
In response to the pandemic, Turkey temporarily suspended non-essential medical procedures to prioritize healthcare resources for COVID-19 patients. This suspension affected the availability of medical treatments for international patients, as the focus shifted towards managing the pandemic and ensuring sufficient healthcare capacity for local needs.
The economic impact of the pandemic has also affected the medical tourism market in Turkey. Many people suffered financial difficulties as a result of job losses, income reductions, and economic insecurity, which impacted their capacity to pay for medical treatments and travel expenses.
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Who is winning?
Major players present in the Turkey medical tourism market are Acıbadem Hospitals Group, Memorial Hospital Group, Florence Nightingale Hospitals, Medicana International Hospital, American Hospital, Liv Hospital, Hisar Intercontinental Hospital, Medical Park Hospitals Group, Baskent University Hospitals, and Anadolu Medical Center among others.
Turkey has made important investments in healthcare technology, equipping its hospitals and medical facilities with state-of-the-art equipment and advanced medical technologies.
For instance:
- In 2021, ViewRay, Inc. announced that American Hospital purchased an MRIdian MRI-guided radiation therapy system to expand their radiotherapy and stereotactic body radiation therapy (SBRT) programs.
- In 2020, Baskent University Istanbul Hospital received the Health Tourism Excellence Award from the Association of Turkish Travel Agencies (TURSAB) for its exceptional medical services and contribution to health tourism in Turkey.
Get More Valuable Insights
Future Market Insights, in its new offering, provides an unbiased analysis of the Turkey medical tourism market, presenting historical demand data (2018 to 2022) and forecast statistics for the period from 2023 to 2033.
The study divulges compelling insights on the Turkey medical tourism market by service type (medical consultations, treatment planning, hospital selection, medical procedures and treatments, surgical interventions, travel and accommodation arrangements, interpreter services, post-treatment care, wellness and rehabilitation), by booking channel (phone booking, online booking, in person booking), by tour type (independent traveller, tour group, package traveller), by tourist type (domestic trip, international trip), by age group (15 to 25 years, 26 to 35 years, 36 to 45 years, 46 to 55 years, 66 to 75 years), by consumer orientation (men, women, children), and country.
Global Turkey Medical Tourism Market Segmentation by Category
By Service Type :
- Medical Consultations
- Treatment Planning
- Hospital Selection
- Medical Procedures and Treatments
- Surgical Interventions
- Travel and Accommodation Arrangements
- Interpreter Services
- Post-treatment Care
- Wellness and Rehabilitation
By Booking Channel :
- Phone Booking
- Online Booking
- In Person Booking
By Tour Type :
- Independent Traveller
- Tour Group
- Package Traveller
By Tourist Type :
- Domestic Trip
- International Trip
By Age Group :
- 15 to 25 Years
- 26 to 35 Years
- 36 to 45 Years
- 46 to 55 Years
- 66 to75 Years
By Consumer Orientation :
- Men
- Women
- Children
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Future Market Insights, Inc. (ESOMAR certified, Stevie Award – recipient market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10-years.
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