The Winter Adventures Tourism Market is expected to be US$ 125.5 million in 2023 and US$ 224.7 million by 2033.

Throughout the forecast period, greater government tourist marketing efforts and higher state investments in this industry are the key factors driving the global market. Also, factors like loosened travel restrictions and aggressive tourist promotion by many nations worldwide, are anticipated to boost demand for winter adventure tourism.

Due to the increased number of tourists, the winter adventure tourism sector has seen tremendous growth and associated spending in recent years. Unexpected climate changes and the destruction of the ecosystem due to passengers’ reckless behavior are slowing the development of the winter adventure tourism business. The erosion of culture and language poses a danger to the global industry.

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Key Takeaways

  • By 2033, the winter adventures tourism market in the United Kingdom is likely to expand, with a CAGR of 12%.
  • In 2022, the United States developed the winter adventures tourism business with a share of 18%.
  • The winter adventures tourism market grew considerably to US$ 120 million in 2022.
  • The winter adventures tourism sector expanded at a CAGR of 4.7% from 2018 to 2022.
  • By 2033, China’s winter adventures tourism market is projected to develop with a CAGR of 6.8%.
  • By 2033, India’s winter adventures tourism industry is projected to expand with a CAGR of 10%.
  • Japan’s winter adventures tourism industry grew significantly, with a 6% share in 2022.
  • Australia’s winter adventures tourism sector expanded with a share of 8% in 2022.
  • Germany’s winter adventures tourism business grew, with a share of 5.6% in 2022.
  • In 2022, the free-riding segment dominated the market, with a share of 15%, based on type.
  • In 2022, the domestic segment dominated the market, with a share of 55%, based on tourist type.

Competitors Winning Strategies

Many locations compete for a piece of the winter adventure tourism industry. Traditional winter wonderlands like Canada, Switzerland, and Norway continue attracting tourists with their picturesque landscapes and established winter tourism infrastructure. Nevertheless, new locations like Japan, Finland, and Iceland are becoming more well-known for their distinctive winter experiences.

Recent Development:

  • REI Co-op debuted its first Nebraska site at a new Gretna store in August 2022. The shop offers a vast selection of high-quality outdoor equipment and apparel for climbing, cycling, jogging, fitness, hiking, and many other activities.
  • The REI Co-op debuted its new Trailmade line in March 2023 to meet more people’s requirements for hiking and backpacking. Customers purchase economical equipment and apparel alternatives from this brand, such as sports coats, backpacks, trekking poles, and sleeping bags that are gender-neutral or that come in more accommodating sizes for each of them.
  • Hipcamp, Recreational Equipment, Inc., and GearJunkie teamed up to host a Save A Place Contest in April 2023 to start the camping season. The Sweepstakes is expected to award a supplied vacation to one of the camp’s most well-liked locations and equipment rewards to the 25 additional winners chosen each week between April 10 and June 2023.

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Key Segments

By Type:

  • Free riding
  • Snowkiting
  • Ice yachting
  • Snow kayaking
  • Ice surfing
  • Ice climbing
  • Shovel racing
  • Ice diving
  • Snowcross
  • Speed flying
  • Ski biking
  • Others

By Booking Channel:

  • Phone Booking
  • Online Booking
  • In Person Booking

By Tourist Type:

  • Domestic
  • International

By Tour Type:

  • Independent Traveler
  • Package Traveler
  • Tour Group

By Consumer Orientation:

  • Men
  • Women

By Age Group:

  • 15 to 25 Years
  • 26 to 35 Years
  • 36 to 45 Years
  • 46 to 55 Years
  • 66 to 75 Years

About Future Market Insights, Inc.

Future Market Insights, Inc. (ESOMAR certified, Stevie Award – recipient market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10-years.

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