The low-sodium sea salt market is anticipated to be valued at US$ 118 million in 2023 and US$ 222.3 million by 2033. By 2033, the market is anticipated to grow at a CAGR of 7%.
Why is the Demand for Low Sodium Sea Salt Growing Rapidly?
Several factors are rising the demand for low-sodium sea salt are as follows:
- Health Consciousness: promoting a healthy lifestyle among consumers and lowering health risks such high blood pressure, renal issues, and cardiovascular disease. To maintain sodium consumption and improve food flavour, low sodium sea salt demand is growing.
- Dietary Restriction: To consume the least amount of salt possible, many people follow their diet. For instance, doctors advise patients with illnesses like high blood pressure and hypertension to consume less sodium.
- Flavor Enhancement: Low-sodium sea salt is increasingly in demand since it improves the flavour, texture, and taste of food. To reduce the sodium content of their meals, some consumers favour using table salt. To keep your health and wellness, choose this healthier alternative.
- Product Availability: High-quality, natural, low-sodium sea salt is being created by businesses to fulfil consumer demand and to be more readily available. To target the right customers, many businesses sell their items in both online and physical stores.
These are a few factors that increase the demand for low-sodium sea salt by enhancing food flavor and evolving culinary trends.
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Key Takeaways:
- The low sodium sea salt market is estimated to secure a valuation of US$ 222.3 million with a CAGR of 7% during the forecast period.
- Historically, the market secured a valuation of US$ 102.8 million with a CAGR of 2.5% between 2018 and 2022.
- The United States is dominating the global market by capturing a share of 17.7% during the forecast period.
- Japan is estimated to register a share of 3.2% in the global market by 2033.
- With a share of 7.5%, Germany is anticipated to drive the global market during the forecast period.
Strategies Adopted by Players in this Market:
Key players adopted various strategies in the global market are:
- Product Innovation: Key players invest a lot in research and development activities to establish new and unique products. They are developing a variety of low-sodium sea salt with unique flavors and tastes, including lemon-infused, to attract consumers.
- Partnerships and Collaborations: The key players are expanding their business by collaborating and partnering with food organizations and industries. Through these, they can reach their relevant consumers and increase sales volume. These strategies help them to know about the product, its accessibility, and its visibility.
- Health Education: The key players are actively involved in educating their customers about the benefits and advantages of their products. They provide accurate, informative content on the online platform to understand them. These players also visit trade shows and exhibitions to reach relevant audiences.
These are a few strategies the key players are adopting to fuel the global market.
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Recent Developments in the Global Market:
In 2021, RobertBrews launched its new product line of low sodium sea salt by adding new flavors. This product added vegan ingredients and is gluten-free.
Key Companies Profiled:
- SaltWorks Inc.
- K+S AG
- Cargill
- ADM
- A&B Ingredients
- Selina Naturally
- INFOSA
- Atacama Sea Salt
- Solo Sea Salt.
Market by Categorization:
By Product Type:
- Wet Sea Salt
- Dry Sea Salt
By Form:
- Grain
- Coarse
- Semi-Fine
- Fine
- Flakes
- Spray
By Application:
- Water Softener
- Water Treatment
- De-Icing
- Anticaking
- Flavoring Agent
By Distribution Channel:
- Direct Sales/B2B
- HoReCa
- Indirect Sales
- Hypermarkets/Supermarkets
- Convenience Stores
- Specialty Stores
- Independent Small Groceries
- Wholesale Stores
- Online Retail
- Others
By Region:
- North America
- Latin America
- Europe
- Asia Pacific
- Middle East and Africa
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