The global kraft pouch market is anticipated to achieve a market share of $1.69 billion by 2032, driven by the imperative shift away from plastic usage for environmental sustainability. With the current market standing at $1.26 billion in 2022, it’s projected to experience a 3% Compound Annual Growth Rate (CAGR) from 2022 to 2032, attributed to rising retail consumption and the need for innovative packaging solutions.
Kraft pouches, constructed from kraft paper, have gained traction due to their affordability and reliability throughout the supply chain. These pouches, available as single-layered flat or multi-layered stand-up designs, offer features such as puncture resistance, heat sealability, moisture-proofing, and leak-proofing. This versatility has fueled their demand for high-barrier packaging solutions across industries. Additionally, the market’s growth is propelled by the alignment of various sectors with environmental protection regulations, further endorsing the adoption of kraft pouches.
As consumers increasingly favor paper-based flexible packaging, the kraft pouch market is poised for robust expansion in the global landscape over the next decade.
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Here are the key points driving this market:
- Sustainable Packaging Trend: With increasing consumer awareness and environmental concerns, there is a growing demand for sustainable packaging options. Kraft pouches, made from renewable resources and biodegradable materials, are gaining popularity as an eco-friendly packaging solution.
- Versatile and Functional: Kraft pouches offer versatility in packaging various products, including food, beverages, cosmetics, and pet food. They can be customized with features like resealable zippers, tear notches, and spouts, enhancing convenience for consumers.
- Branding and Marketing Opportunities: Kraft pouches provide ample space for branding and product information, allowing companies to showcase their products effectively. The natural, rustic appearance of kraft pouches also aligns with the current aesthetic trends, enhancing brand appeal.
- Lightweight and Cost-effective: Kraft pouches are lightweight, reducing transportation costs and carbon footprint. They also require less storage space compared to rigid packaging options, contributing to cost savings.
- Growing E-commerce Industry: With the rapid growth of the e-commerce sector, there is an increasing need for flexible and durable packaging. Kraft pouches offer excellent protection during transit while providing a sustainable packaging solution for online retailers.
Overall, the Kraft pouch market is driven by the sustainable packaging trend, versatility, branding opportunities, cost-effectiveness, and the growth of the e-commerce industry. As consumers continue to prioritize sustainability, the demand for eco-friendly packaging solutions like kraft pouches is expected to further rise.
Key manufacturers are replacing their plastic-based packaging solutions with the paper-based packaging and adding value to their sustainability actions. Kraft pouch offers high strength and increase material handling capacity throughout the supply chain, and finds application in various end user industries.
The changing consumption scenario of the food & beverage industry is anticipated to expand the foothold of global kraft pouch market. Some of the manufacturers are also providing kraft pouch made up of recyclable kraft paper, which adds a significant value to sustainable packaging solutions.
Kraft Pouch Market: Dynamics
Kraft pouch market is anticipated to register high growth during the forecast period, owing to elimination of usage of plastic pouches. The kraft pouch market outlook is expected to be positive during the forecast period, owing to preference for more sustainable products.
The kraft pouch are available in slider zipper, window form, and other formats. Machine glazed bleached and unbleached form provides enhanced printability. These bags are also available in gusseted styles and are made in compliance with food contact paper material regulations.
Government regulations regarding food contact materials and ban on plastic-based packaging is expected to create lucrative opportunities for kraft pouch market. Stand-up pouches convenient for consumer goods, medical components, and other products, which is expected to boost the kraft pouch market.
Some of the key manufacturers operating in the kraft pouch market are Detmold Group, Mondi Plc, International Plastics Inc., and TedPack Company Limited. Companies are offering customized paper packaging solutions, for instance, Mondi Plc launched new patented paper and barrier solution for food packaging.
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Global Kraft Pouch Market: Segmentation
On the basis of product type
- Flat pouches
- Stand-up pouches
On the basis of grade type
- Bleached
- Unbleached
On the basis of finish type
- Glazed
- Finished
On the basis of basis weight
- <30 gsm
- 30-90 gsm
- 91-120 gsm
- 121-200 gsm
- >200 gsm
On the basis of end-use
- Food & Beverages
- Pharmaceuticals
- Cosmetics & Personal Care
- Electronics & Electricals
- Other Consumer Goods
Author:
Ismail Sutaria (Lead Consultant, Packaging and Materials) has over 8 years of experience in market research and consulting in the packaging & materials industry. Ismail’s strength lies in identifying key challenges faced by the client and offering logical and actionable insights to equip the clients with strategic decision-making power.
Ismail has been an instrumental part of several transformational consulting assignments. His key skills include competitive benchmarking, opportunity assessment, macroeconomic analysis, and business transformation advisory. Ismail is an MBA holder in Marketing and has a Bachelor’s Degree in Mathematics.
Ismail is a regular at industry conferences and expos and has been widely covered in electronic and print media. He is a Speaker at our upcoming Talk show – Rise of the Intelligent Packaging. Ismail has been quoted in leading publications, including the European Pharmaceutical Review and the European Adhesive Tape Association.
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