The global calcium supplements market is anticipated to be valued at US$8.01 billion by 2032, up from US$3.8 billion in 2022, and will grow at a CAGR of 7.74% between 2022 and 2032.
Particularly calcium supplements are gaining popularity as a practical choice for healthy bones. The demand for calcium supplements is expected to increase in the next years as people become more aware of the science behind having enough calcium in the body and its potential advantages in reaching optimal heart, muscle, and nerve function. The increased usage of vitamins and minerals to supplement daily dietary intake and its effects on market growth are examined in the Calcium Supplements Market Report by Future Market Insights.
The market for calcium supplements is growing quickly as ageing populations become increasingly concerned with bone health and osteoporosis prevention. Due to the increased emphasis on preventative healthcare, calcium supplements are now essential for maintaining strong bones and teeth. One of the primary elements impacting the market’s upward trend is the ageing population’s increase.
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Big Gains Underpinned by Personalized Nutrition
Baby boomers’ nutritional requirements are in doubt as they get older and the prevalence of bone illnesses like osteoporosis among ageing men and women rises. As the body ages, it needs greater nutritional assistance from both multinutrient supplements and supplements for older adults. With published studies linking insufficient calcium consumption to poor bone mass and high fracture rates, the market for calcium supplements has increased recently.
While the calcium supplements market is easily quantified with the new ‘healthy life’ movement, it is expected to benefit further from emerging trend of ‘personalized’ nutrition. In addition to playing a key role in minimizing the impact of poor dietary habits, personalized nutrition lowers the risk of nutrient deficiencies while preventing a buildup of excess minerals in the body.
Previous studies have suggested that excess use of calcium supplements may increase the risk of cardiovascular diseases and kidney stones, especially in women. In addition, new data from the Women’s Health Initiative and the United States Preventive Services Task Forces has been inconsistent to support that calcium supplements do not increase the risk of these diseases. This scenario sets the stage of future innovations in the personalized nutrition space, especially for calcium supplements.
Calcium Supplements Market Yet to Reveal its Potential in Low-income Countries
Due to increased consumer awareness of the need of a healthy diet and the dominance of key market participants in these countries, the growth prospects of the calcium supplements market in North America and Europe remain favourable. Access to calcium supplements and foods is most problematic in low-income areas. People with low earnings only consume inexpensive staples like rice, wheat, and maize, which have very little calcium, in order to survive. In order to address health disparities brought on by relatively limited availability to calcium, government investments in nutritional interventions at the population level are anticipated to be a major driver of the expansion of the calcium supplements market in low-income countries, particularly in the Middle East & Africa.
Liquid Calcium Supplements Capture Significant Share
Today, consumers are not only looking for nutritious food or supplements that can be accessed with ease, but are also seeking convenience and consistency. Liquid calcium supplements are therefore witnessing higher innovations and investments as compared to pills and capsules. As greater absorption of liquid calcium supplements eases the transition to bloodstream, manufacturers are specifically focused on this category. Calcium pills and capsules, on the other hand, are large in size and harder to swallow, which are expected to pose as a potential threat to their demand. In terms of product, calcium carbonate and calcium citrate continue to account for major share of manufacturers’ bottom lines. It is imperative to note that calcium carbonate requires acid generated in the stomach for absorption, and therefore, it is taken with meals, while citrate does not require meals for absorption.
Calcium supplements also account for large share in total sales of bone & teeth supplements, on the back of consumers increasingly focusing on taking preventive measures to overcome conditions such as osteoporosis and bone fractures. Moreover, rising awareness regarding the importance of preventive measures related to health along with government initiatives to reduce economic burden on healthcare systems is projected to remain instrumental to the growth of the calcium supplements market.
Calcium Supplements Market Players Set to Align with Newer Consumer Trends
The calcium supplements market is projected to record a steady growth by the next decade, with key players such as Citracal, NutraLab Canada, P.S. Health Care, Integrative Therapeutics, Swisse, Black Mores, Osteoform, Caltrate, Chambio, and Coral LLC being neck and neck to acquire a strong position. In an attempt to tap diverse demographic, these manufacturers are focusing on introducing new flavored calcium supplements that help fulfill consumer preferences for good taste, and ultimately determine their buying decision. Manufacturers are also targeted towards using natural flavours and natural colours to capitalize on rapidly increasing demand for natural ingredients in both food products and supplements. Furthermore, the trend of convenience is reflected on the emergence of calcium soft chew which quickly and easily dissolves – suitable for consumers of all age groups.
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In recent years, as a high-profile vegetarian and vegan dietary movement continues to find stronger voice in food, pharmaceutical, and nutraceuticals, key players in calcium supplements market are hard pressed to innovate their products. While the jury is still out on risks of calcium supplements, increase consumer awareness on how effective dietary supplementation can assist in supporting health will continue to remain a key growth influencer of the market.
The report covers exhaustive analysis on:
- Calcium Supplements Market Segments
- Market Dynamics
- Calcium Supplements Market Size
- Supply and Demand
- Current Trends/Issues/Challenges pertaining to calcium supplements market
- Competition Landscape and Emerging Market Participants in Calcium Supplements Market
- Technology related to Production/Processing of Calcium Supplements
- Value Chain Analysis of the Calcium Supplements market
The regional analysis includes:
- North America (U.S., Canada)
- Latin America (Mexico, Brazil)
- Europe (Germany, U.K., France, Italy, Spain, Poland, Russia)
- East Asia (China, Japan, South Korea)
- South Asia (India, Thailand, Malaysia, Vietnam, Indonesia)
- Oceania (Australia, New Zealand)
- Middle East & Africa (GCC Countries, Turkey, Northern Africa, South Africa)
The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macro-economic indicators, and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on calcium supplements market segments and geographies.
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