In 2023, the Cosmetic Kaolin Powder market is anticipated to reach a value of US$ 255.5 Million, and between 2023 and 2033, it is anticipated to grow at a CAGR of 4.4% to reach US$ 393.1 Million. From 2018 to 2022, the Cosmetic Kaolin Powder market experienced a CAGR of 2.7%.
Consumer quest for “something more” and an increased demand for cosmetic ingredients providing exquisite functionality have streamlined the current drive for Kaolin powder in the beauty industry. High-purity Kaolins are used as natural cosmetics, besides its use in pharmaceutics.
What is Driving Demand for Cosmetic Kaolin Powder?
Skincare has even in the past dominated the global cosmetics industry; however functional and multi-purpose components such as Kaolin are witnessing a bolstering demand globally. Acne is the most common skin condition in the United States, affecting up to 50 million Americans annually. It usually begins in puberty and affects many adolescents and young adults.
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Approximately 85 percent of people between the ages of 12 and 24 experience at least minor acne; hence, the demand for cosmetic Kaolin powder. Post Kaolin clay treatment, the skin does not turn red or extremely dry; instead it is as gentle as for use in products such as kids’ talc.
Additionally, Kaolin functions as an anti-septic. It prevents the growth of bacteria naturally. Since the clay makes too sour skin more alkali, harmful bacteria is unable to grow anymore. Kaolin clay’s quality-price ratio is outstanding, making it highly affordable.
Pollution particles originated from air and remains of cosmetics are easy to clean from the skin using kaolin clay mask, because cosmetic Kaolin powder absorbs the skin’s impurities like a magnet.
Consumer Preference for Natural Products Likely to Amplify Sales of Cosmetic Kaolin Powder
Demand for natural ingredients used in cosmetics and toiletries is growing, a trend expected to continue into the future. This organic beauty boom is part of the larger recent shift in consumer awareness about health, wellness and the environment.
Aligned with the trend, companies are replacing synthetic chemicals with natural ingredients, partly because of consumer demand and partly because of a move towards sustainable raw materials. There is a rising demand for chemical-free products, including greater awareness of their harmful effects. Customers increasingly want value-for-money products that are both natural and beneficial.
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Apart from rising disposable incomes, as more and more chemical-based products make their space into the shelves, there have been rising cases of allergies. People are developing various kinds of allergies with increased exposure to chemical beauty products.
People with sensitive skin type often refrain from the use of such products, thus increasing the demand for natural beauty. Kaolin clay is very suitable product for effective skin detox-treatment because a person with dry skin can also use it frequently; moreover give the scalp a deep-cleansing treatment.
US and Canada Cosmetic Kaolin Powder Market Outlook
Kaolin powder is evidently an efficient ingredient in skin cleansers. LUSH is a brand that brings to use Kaolin powder in face and body cleanser, foot powder and foot mask, owing to its exfoliation property. Besides skincare, New Direction Aromatics, a Canadian company sourcing natural ingredients supplies Kaolin superfine powder that majorly finds application in soaps, creams, facial masks, scrub, and natural deodorants.
Premium beauty brands are trending across the globe and these brands are incorporating exquisite ingredients, natural and ethically sourced, in order to cater a larger consumer base. Beauty brands as L’Oreal Paris, SkinCeuticals, Paula’s Choice, and Tammy Fender have placed products containing kaolin clay on the retail shelf. Soaphoria markets Kaolin infused shampoo from its collection of clay shamp and hair-nectar.
Europe Demand Outlook for Cosmetic Kaolin Powder
Covid-19 has inflicted a mixed economic impact but has definitely changed the face of beauty industry. Months of consumer lockdowns, international travel bans, and shuttered retail business have resulted in a change in the buying behavior across the beauty and personal care space.
Beauty brands have witnessed a drop in sales worldwide. Digital channels bring opportunities for more targeted marketing, deeper engagement and stronger connections between brands and consumers all over the world. Effective marketing and specifications regarding the features offered by product is assisting augment sales. The lockdown caused by Covid-19 and a surge in the number of people shopping online have both led to this surge.
Prominent players are now diversifying into other profitable segments; natural cosmetics being a classic example. Companies in the beauty industry are diversifying their products and focusing on high-end products, as well as on categories with rising demand. Natural cosmetic products are on an all-time high, especially because of the demand from Millennials.
The demand for natural ingredients from the European cosmetics sector is visibly increasing, and the main factors paving way for this demand are the growing consumer awareness of natural cosmetics coupled with the initiative of cosmetic companies to replace synthetic ingredients with natural variants.
Who are the Key Manufacturers and Suppliers of Cosmetic Kaolin Powder?
Some of the leading manufacturers and suppliers of cosmetic kaolin powder include
- Imerys
- Quarzwerke Gruppe
- Thiele Kaolin Company
- Sibelco
- LB Minerals
- I-Minerals
- Daleco Resources
- Burgess
- Multiminerals
- KaMin
- CADAM
An increasing demand for cosmetic Kaolin powder has escalated the competitive dynamics within the manufacturers. Based on the grade, purity and cost, companies benefit in the market. Additionally, a stronger supply chain dynamic and increased partnership paves way for heightened competition among the players operating in the market. The bolstering demand for natural and premium beauty products has restructured the manufacturing community in a positive manner.
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