The Digital Printing Packaging market is on a growth trajectory, projected to value at US$ 29,206.9 million by 2032, with a solid 5.1% CAGR from 2022. Fueled by rising demand for flexible packaging, this market revolutionizes the printing process. Unlike traditional methods, digital printing transfers digital files directly onto packaging materials, offering high-quality, accurate color output with single-pass printing.
Its flexibility enables last-minute changes without manual setup, and its eco-friendliness arises from the absence of water, chemicals, and pre-press processes. With applications across industries like cosmetics, pharmaceuticals, food & beverage, and electronics, the Digital Printing Packaging market reshapes packaging solutions worldwide.
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Transferring a digital file (often a JPEG or PDF file) straight to a printer for printing on packaging materials is known as digital printing in packaging. To transmit more precise colour output from screen to substrate, digital files are translated into the CMYK colour system. Digital printers don’t need physical labour to set up, unlike offset printers, therefore there are no dyes or paper rolls to be placed.
Key Drivers
According to the report, the key factors fuelling demand for digital printing in packaging include a growing preference for conventional/analogue plates and their application in printing jobs of shorter run lengths.
The adoption of digital printing in packaging is also growing on account of its convenience over conventional presses. Digital printing allows packaging companies to reduce turnaround time, and this is a prime reason for fuelling demand for digital printing.
Shifting preference from conventional printing to variable data printing and personalised printing. Leading packaging companies are adopting variable data printing owing to its use in direct marketing. Future Market Insights projects these trends to positively influence digital printing in the packaging market.
While Future Market Insights maintains a positive outlook on the global digital printing in the packaging market, it is of the opinion that high variable costs and limited opportunities in indirect sales channels can impede widespread adoption.
Food Largest End-user
The food sector remains the largest end-user of digital printing in packaging. According to Future Market Insights, demand for digital printing in packaging was pegged at over US$ 4.5 Bn by 2016. This is expected to increase at a CAGR of 16.6% during the forecast period 2016-2026.
APEJ to Outpace North America to Become the Largest Market
North America, APEJ, and Western Europe are the three largest markets for digital printing in packaging. Currently, North America leads globally in terms of revenues; however, owing to the robust adoption of digital printing in APEJ, it will be relegated to second position by the end of 2026. APEJ will outpace North America to become the largest market, increasing its revenue share from 28% by 2016 to 40.7% by 2026-end.
Competitive Landscape Profiling
Leading players profiled by Future Market Insights in its report include Quad/Graphics Inc., Tailored Label Products Inc., Creative Labels Inc., Reynders Label Printing, DS Smith Plc, THIMM Group GmbH + Co. KG, Traco Manufacturing Inc., WS Packaging Group Inc., Elanders AB, and Colordruck Baiersbronn W. Mack GmbH & Co. KG.
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Key Segment
By Print Technology Type:
- Liquid Toner Electrophotography Printing
- Nano-graphic Printing
- Inkjet Technology
- Others (Dye tonner)
By Product Type:
- Labels
- Flexible Packaging
- Films & Wrap
- Bags & Sacks
- Pouches & Sachets
- Corrugated Packaging
- Folding Cartons
- Bottles & Jars
- Metal Cans
- Others
By End Use:
- Food
- Beverage
- Alcoholic
- Non-Alcoholic
- Pharmaceutical
- Personal care & cosmetics
- Electronic comp.
- Chemicals
- Other (Automotive, etc)
Author
Ismail Sutaria (Lead Consultant, Packaging and Materials) has over 8 years of experience in market research and consulting in the packaging & materials industry. Ismail’s strength lies in identifying key challenges faced by the client and offering logical and actionable insights to equip the clients with strategic decision-making power.
Ismail has been an instrumental part of several transformational consulting assignments. His key skills include competitive benchmarking, opportunity assessment, macroeconomic analysis, and business transformation advisory. Ismail is an MBA holder in Marketing and has a Bachelor’s Degree in Mathematics.
Ismail is a regular at industry conferences and expos and has been widely covered in electronic and print media. He is a Speaker at our upcoming Talk show – Rise of the Intelligent Packaging. Ismail has been quoted in leading publications, including the European Pharmaceutical Review and the European Adhesive Tape Association.
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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