The market for whole grain and high-fiber foods has experienced significant growth in recent years due to increasing consumer awareness about the health benefits associated with these types of foods. Whole grains are grains that contain all parts of the grain, including the bran, germ, and endosperm, while high-fiber foods are those that have a high content of dietary fiber.
Consumers are becoming more conscious of their dietary choices and are actively seeking out foods that promote better health and well-being. Whole grains and high-fiber foods are known to have various health benefits, such as improving digestion, reducing the risk of heart disease, aiding in weight management, and lowering the chances of developing type 2 diabetes.
In 2022, the Whole Grain & High Fiber Foods Market is anticipated to be worth US$50,872.6 Mn. According to Future Market Insights (FMI), the entire market value is anticipated to increase at a CAGR of 7.6% from 2022 to 2032, reaching US$ 105,379.4 Mn.
Over the past couple of years, consumer preferences and eating patterns have changed. The change in diet is influenced by a range of factors such as higher Internet penetration, rise in awareness about the consumption of healthy food products, rise in concerns over obesity rates, evolving technological factors, food production, etc. Consumers have been taking care and steps regarding the type of food that they consume on a regular basis.
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Consumers’ rising awareness about the close association between food and health has been turning out to be one of the most important social developments in the recent past. Various factors such as busy lifestyles adopted by consumers, rise in the obese population, and consumption of unhealthy food have been driving the consumers to shift to healthy diets.
Consumers take into account the type of food that they consumer on a day-to-day basis. As a result, products such as whole grain & high fiber foods have been gaining traction over the past couple of years among their target customers. Whole grain & high fiber foods are those products that have been processed into finished products sourced from whole grains or high fiber sources such as seeds & nuts.
These whole grain and high fiber foods contain minimum 51% of whole grains or 10-15% of dietary fiber. These include products such as bakery, breakfast cereals, pastas, and savory snacks. Whole Grain & high fiber foods can also be sourced from multiple whole grain sources. Only finished and packaged products have been considered in the market for whole grain & high fiber foods, and the volume is based on the weight of the entire finished product.
The importance of whole grain & high fiber foods in the bakery segment has been enduring, owing to the rise in the number of diet conscious consumers. Whole grain & high fiber foods have a wide range of applications in the production of various bakery products such as breads, cakes & pastries, baking ingredients & mixes, and other bakery frozen products.
Drivers:
- There is a growing awareness of the health benefits associated with consuming whole grain and high fiber foods. As a result, more people are seeking out these types of products to reduce their risk of chronic diseases like diabetes, heart disease, and obesity.
- Consumers are increasingly interested in healthier and more natural food options, and this trend is driving demand for whole grain and high fiber products.
- Governments around the world are promoting the consumption of whole grain and high fiber foods through various initiatives, such as subsidies and public awareness campaigns.
- The popularity of plant-based diets, which are rich in fiber, is on the rise. This is contributing to the growing demand for whole grain and high fiber foods.
Restraints:
- The high cost of whole grain and high fiber foods compared to processed foods may make them less accessible to some consumers.
- The limited availability of these types of foods in some parts of the world may also hinder market growth.
- Some consumers may find whole grain and high fiber foods less appealing than processed foods due to their perceived lack of taste and variety.
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Segments Covered in Whole Grain & High Fiber Foods Market Analysis Bakery Products:
- Breads
- Cakes & Pastries
- Baking Ingredients & Mixes
- Frozen Products
Breakfast Cereals:
- Flakes
- Muesli & Granola
Crisps & Crackers:
Snack Bars:
Pastas & Noodles:
Flavour:
- Fruit
- Nuts
- Honey
- Chocolate
- Vanilla
- Others
Source:
- Maize
- Wheat
- Brown Rice
- Oats
- Rye
- Barley
- Quinoa
- Mult-grain
- Others
Packaging Format:
- Bags & Couches
- Folding Cartons
- Trays & Containers
- Cans
Nature:
- Organic
- Conventional
Distribution Channel:
- Direct
- Indirect
- Hypermarket/Supermarket
- Discount Stores
- Convenience Store
- Specialty Stores
- Online Retailers
- Others
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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