The food colors market is experiencing exponential growth, primarily driven by the rising demand for natural and healthy food alternatives. Consumers are increasingly becoming conscious of the adverse effects of synthetic food colors, leading them to opt for products with natural colorants derived from fruits, vegetables, and plants. This trend is further fueled by the growing awareness of the impact of artificial food additives on health and well-being. Manufacturers are now incorporating clean-labeling practices to cater to this evolving consumer preference.
The global food colors market is projected to reach a market valuation of USD 2.6 billion by the year 2022, accelerating with a CAGR of 7.3% from 2022 to 2032.
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The global food colors market is driven by the highly growing demand for innovative food choices of people, and altering taste and food appeal preferences due to the rise of social media. An increase in consumer awareness for clean-label food products and the additional health benefits that certain natural food coloring agents have is estimated to drive the market for food colors.
Key Takeaways from the market study
- The global food colors market showed growth at 6% CAGR during the last five years.
- Natural food colors are exorbitant in comparison with their counterparts, this is evident as it accounts for over 67% of sales by value but only 26% by volume of the overall food colors market.
- By application, the beverage segment has over 22% of the food colors market share. Also, the demand for beverages is expected to accelerate with a CAGR of 8% through the course of the assessment period.
- Among beverages, carbonated soft drinks consume the most food colors. This sub-segment utilized approximately 8000 metric tons of food colors in 2021 worldwide.
- Water-soluble food colors, e, dyes commanded the bigger share of the global food colors market over lakes. The water-soluble food colors have always witnessed a huge demand from the food and beverage industry due to their properties like excellent quality-price ratio, highly concentrated color, and high stability in water.
“Increasing demand for Food Colors, especially Natural Food Colors from various end-use industries, including bakery & confectionery, dairy products, food & beverages, meat & poultry, and seafood will continue augmenting growth in the market. Hence, there is a huge scope for market players to command over the ballooning demand for natural food colors, especially if they have competitive prices. To gain a competitive edge, the market players should focus on expanding their production facilities into emerging economies and strive to make costs as low as possible along with quality assurance.” Says a Future Market Insights Analyst
Competitive Landscape
Food Colors Market players have been modifying the product to attract end-user industries and consumers. They have been exploring the Natural food colors territory along with making technical strides in other food color palettes.
- Manufacturers such as Chr. Hansen Holding A/S is improvising on the products by investing in research and development, launching new ones, and acquiring regional innovative units. Manufacturers are diversifying towards various applications in pet foods to expand the food colors consumption. Besides this, they are focusing on better distribution channels like e-commerce to gain a competitive edge.
- In 2021, GNT Group launched coloring foods made from turmeric and spirulina for helping the cost-effective green, clean-label food ingredients sector.
- In 2020, Phytolon, an Israeli start-up firm secured funding of USD 4.2 million for their fermentation-based technology to create natural, high-quality food colorings.
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The report covers exhaustive analysis on:
- How Big is the Food Colors Market?
- How Much Does Bakery, Cereal and Snack Industry Contribute to Food Colors Market?
- What is the North America Food Colors Market Outlook?
- At what rate will food colors demand grow in EMEAI?
- What Are the Key Trends Shaping the Food Colors Market?
- At What Rate Will Food Colors Demand Grow in Japan?
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