Europe and the Middle East and Africa (EMEA) Retail Glass Packaging Market Growth: Industry Size, Opportunities and Demands by 2032

The Middle East and Africa retail glass packaging market is projected to maintain a steady growth trajectory, with a Compound Annual Growth Rate (CAGR) of 6.2% anticipated by 2032. During this period, the market’s revenue is poised to surge from U$1.8 billion in 2022 to an impressive U$3.2 billion by 2032.

Looking ahead to 2032, the Europe retail glass packaging sector is expected to experience a consistent expansion, with a predicted CAGR of 4.1%. This growth journey is set to elevate the market’s revenue from U$7.8 billion in 2022 to a substantial U$11.6 billion by 2032.

Glass packaging has transcended its functional role to become a symbol of sophistication and sustainability in the retail industry of Europe, the Middle East, and Africa. With consumers gravitating towards eco-friendly options, glass packaging has gained traction due to its recyclability and non-reactive properties. This trend has led to a surge in demand, fostering innovation in design and manufacturing processes.

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Europe and the Middle East and Africa (EMEA) Retail Glass Packaging Market Outgrew its Prior Growth

In Europe, the demand for uncontaminated medical products is propelling the market’s expansion, with a market value of US$ 8.2 billion in 2023. Initially, the market was valued at US$ 7.8 billion in 2022, demonstrating a steady compound annual growth rate (CAGR) of 2% between 2018 and 2022.

Across the Middle East and Africa, the market is experiencing growth, reaching a value of US$ 1.9 billion in 2023. Initially, the market stood at US$ 1.8 billion in 2022, exhibiting a CAGR of 2.7% between 2018 and 2022.

Short-term Growth (2023 to 2025): The surging popularity of beauty, hair, and personal care products among the younger demographic has spurred substantial demand for retail glass packaging.

Medium-term Growth (2026 to 2029): Manufacturers in the glass packaging industry are capitalizing on the expanding community of environmentally-conscious consumers. They are effectively using recyclability as a strategic marketing tool to attract and engage eco-friendly customer segments.

Long-term Growth (2030 to 2032): Companies are embracing the potential of glass package customization to differentiate themselves in the competitive landscape. This strategic move is expected to drive significant sales growth in the years to come.

Drivers:

  1. Growing Demand for Sustainable Packaging: Increasing environmental awareness has driven the demand for sustainable and eco-friendly packaging solutions, with glass being considered a recyclable and environmentally friendly material.
  2. Rising Popularity of Beauty and Personal Care Products: The EMEA region has witnessed a surge in demand for beauty, hair, and personal care products, particularly among younger consumers. Glass packaging is often associated with premium and high-end products, making it a preferred choice for these industries.
  3. Preference for Product Transparency: Glass packaging provides a transparent and aesthetically pleasing presentation of products, allowing consumers to see the contents, which is particularly appealing in the food and beverage industry.
  4. Health and Safety Concerns: Glass packaging is seen as a safe and hygienic option, especially for food and pharmaceutical products, as it doesn’t interact with the contents and prevents contamination.
  5. Customization and Branding Opportunities: The ability to customize glass packaging offers companies the opportunity to differentiate their products and brand identity, leading to increased sales and consumer engagement.

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Restraints:

  1. High Costs: Glass packaging can be costlier to produce and transport compared to other materials like plastic. This can impact the overall cost of products and limit its adoption in some sectors.
  2. Fragility: Glass packaging is fragile and prone to breakage during transportation and handling, which can increase logistics costs and the risk of product loss or damage.
  3. Weight and Transportation Costs: Glass packaging is heavier than alternatives like plastic, leading to increased transportation costs and carbon emissions, which may not align with sustainability goals.
  4. Limited Lightweight Options: The limited availability of lightweight glass packaging options compared to plastics can be a drawback, particularly for products that require lightweight packaging for cost and eco-friendliness.
  5. Market Competition: The EMEA region is home to intense competition in the packaging industry, with various materials vying for market share. This competitive landscape can lead to pricing pressures and reduced profit margins.

Challenges and Solutions

While glass packaging offers numerous benefits, it also presents certain challenges:

1. Fragility: Glass containers are delicate and prone to breakage during transportation. Brands are adopting advanced packaging techniques and materials to enhance durability.
2. Weight and Transportation Costs: Glass is heavier than alternative materials, leading to higher transportation costs. Businesses are addressing this by exploring lightweight options and optimizing supply chains.
3. Environmental Concerns: While glass is recyclable, its production process consumes significant energy. Manufacturers are investing in cleaner production methods and advocating for responsible recycling.

Key players

  • O-I Glass, Inc.
  • Ardagh Group SA
  • Gerresheimer AG
  • Schott AG
  • Bormioli Rocco S.p.A.
  • Vetropack Holding AG
  • Vidrala SA
  • Vitro Packaging, LLC
  • Wiegand-Glas GmbH
  • Heinz-Glas GmbH & Co. KGaA.
  • Stölzle-Oberglas GmbH
  • SGD Pharma
  • MEG
  • Saverglass SAS

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