Europe’s Sweet Victory: Dominating the 2030 Confectionery Flexible Packaging Market, Says FMI

In 2022, the global confectionery flexible packaging market is anticipated to achieve a valuation of US$ 5.9 Billion, and it is projected to maintain a steady growth rate with sales expected to increase at a 3.2% CAGR, ultimately reaching a market size of US$ 7.9 Billion by 2030.

In 2021, Switzerland’s chocolate industry flourished, boasting an impressive turnover of US$1.8 billion, as reported by the Association of Swiss Chocolate Manufacturers. Furthermore, Swiss chocolate exports saw a remarkable uptick, surging by 10.8% during the same year.

Switzerland has solidified its status as a key player in the European confectionery market, particularly as a leading exporter. Notably, the country dispatched 25.7 thousand tonnes of chocolate to Germany and 7.8 thousand tonnes to the United States, underscoring its global reach and influence.

The broader European confectionery flexible packaging market exhibited robust growth, contributing to an estimated 1.5 million tonnes of total confectionery flexible packaging consumption in 2022. This underscores the enduring appeal of confectioneries and the importance of efficient, flexible packaging solutions to cater to the diverse and evolving tastes of consumers throughout the continent.

Asia Pacific is expected to emerge as the most lucrative region for confectionery flexible packaging sales, offering an incremental opportunity of US$ 434.4 Million by 2030. Europe and North America are projected to account for a cumulative market share of nearly 62% during the forecast period.

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Competitive Landscape

Confectionery flexible packaging manufacturers are introducing innovative and recyclable materials and formats to improve sales across the globe. They are also investing in mergers, acquisitions, and collaborations to gain a competitive edge in the market. For instance:

• In May 2022, the Italian Cama group is expected to demonstrate technologically advanced confectionery packaging machinery at IPACK-IMA 2022, which is expected to bring a technological revolution in packaging.
• In January 2022, Amcor plc undertook customer perception on confectionery packaging and is now developing paper-based packaging products for the same market.

The Major Key players Are:

• WestRock Company
• DS Smith plc
• Sonoco Products Company
• Amcor plc
• Huhtamaki Oyj
• Constantia Flexibles Group GmbH
• Ahlstrom-Munksjö Oyj
• Bomarko Inc.
• Printpack Inc.
• Stanpac Inc.

Market Drivers-

1. Consumer Convenience: Flexible packaging offers easy-to-open and resealable features, enhancing convenience for consumers when accessing and storing confectionery products.
2. Sustainability: The increasing demand for eco-friendly packaging solutions drives innovation in recyclable, biodegradable, and lightweight materials, aligning with environmental concerns.
3. Product Freshness: Flexible packaging provides an effective barrier against moisture, light, and air, ensuring confectioneries remain fresh for longer periods, a key consideration for both manufacturers and consumers.
4. Product Visibility and Branding: Clear and aesthetically appealing packaging allows consumers to see the product, while customizable designs and branding opportunities help attract and engage customers.
5. Cost-Efficiency: Flexible packaging materials are often lightweight and require less storage space, contributing to cost savings in transportation and storage.
6. Market Expansion: The global confectionery market continues to expand, and flexible packaging accommodates the diversity of products, from small to large formats.

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Confectionery Flexible Packaging Market by Category

By Product Type:

• Films & Wraps
• Pouches
• Sachets & Stick Packs
• Tubes
• Laminates

By Material Type:

• Plastics
  • PE
  • PP
  • PET
  • PVC
  • PA
  • EVOH
  • Bioplastics
    • PLA
    • PHA
    • Starch Based Plastic
    • Cellulose Fibers
  • Other Plastics
• Paper

By Application:

• Chocolate
• Candy & Toffees
• Gum
• Jelly
• Snack Bars
• Biscuits
• Rest of Others

By Region:

• North America
• Latin America
• Europe
• Asia Pacific
• Middle East and Africa (MEA)